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2009/04/22

Cloning from the Steve Jobs said that the Chinese firms so-called "innovation"

  



     I often feel that the rapid growth in the technology phase, may not exist "cottage" concept.

     For example, the Jobs and Woods was in the box wood assembled Apple Ι, not with the keyboard and display, the quality will not go well. Early personal computer manufacturers are also cloned buildings. Compaq is the birth of several of Texas Instruments engineers hope to create a similar Osborne I and the cloning machine, but it can be compatible with IBM PC, then you can use for the IBM PC developed many software tools.

     The late 1980s, IBM personal computers in the decline of the market, the most important one of the reasons is because of the cloning machine to imitate them too many manufacturers, the latter in order to lower the price of the market taken away from IBM.

Jobs cloning from a Kan Kan firms in China's so-called "innovation"


     Cloning machine manufacturers those years and today there are many manufacturers in our country cottage similarities, such as low-cost manufacturing, quick to imitate, low to snatch the market. But there may be a lot different, why the former is seen as a successful marauder, and the latter is difficult to sustain.

     I do not deny that mountain fastness machine in the so-called "migrant workers" market success. But now, even if China's vast rural areas, not to find individual cottage used machine may be will tell you: "the cheapest or the best quality Nokia mobile phones, and not bad for several years." Whether you think that is good or cottage good, but the fact is that it did not succeed to enter the mainstream market.

     If the back 5 years ago, this cottage may be used in a lot of technology companies are the world's top: 2 GB memory card, 5 million pixel camera, MP3/MP4, video features, touch screen technology, ultra-long standby, which are firms today the most common mobile phone functions. Even today, many mainstream mobile phone in the "functions" are difficult to go beyond the mountain fastness machine. Function from the "literal description of" respect, iPhone's 2 million-pixel camera, filming does not support video, does not support MMS and replacement batteries, mobile phone in the cottage is a mentally handicapped child.

     In other words, the mountain fastness machine never lost in the functionality. The technical long-term, similar cloning machines firms should be able to access the market is successful. Assumptions are not in the majority of mobile phone camera and video functions, if you take the lead in providing this function, you will not be regarded as innovative and cottage. Although your technology is not very mature yet, and even many shortcomings, but this time the user is a function of the focus of attention of "or."

     However, if the majority of phones have this feature, but you have to do the poor, you are the cottage, even though you may be, but this time the user is a function of the focus of attention of the "good or not" - it focuses on reflected in the user experience and quality assurance.

Jobs cloning from a Kan Kan firms in China's so-called "innovation"


     Newman is a good example, is said to explode in the MP3 market in 2005 it achieved good growth, because at that time people also get MP3 Walkman contrast, the focus of attention rather than MP3 "or good" but "there are or not. " However, once the market is mature, product quality has become critical.

     In the field of consumer electronics such as mobile phones, the relationship between software and hardware is almost parallel, Apple product manager for Apple's products has revealed the secret of success is: "perfect hardware inside the perfect software package."

     Software is in itself many of the weaknesses of the company, so most of the use of local firms in Taiwan's integrated chip substrate, it is said on the basis of a number of engineers to be completed 20 days on a cell phone software, the lower its standards is also an Nature.

Jobs cloning from a Kan Kan firms in China's so-called "innovation"

     To tell the truth, the above paragraph that the iPhone nano "false sense of touch wheel," I do not dare to use, and I have used a similar imitation iPod, visit the 30 songs have to press the "Next" 30 times, not to mention the back to the horrors of the higher level menu, and basically you document it difficult to ascertain the relationship between the level of the structure.

     In hardware manufacturing, even though China was regarded as the world's manufacturing plants, although the iPod and the iPhone is also printed on the back of the "Made In China", but the precision manufacturing process but not the majority of the hands of the mainland manufacturers, and in the other side of the strait .

     From hardware manufacturing, whether there are a few Chinese companies can create products that make perfect, let alone touched?

     In terms of software, hardware, or a marketing strategy, I feel that it is apples and cottage areas of consumer electronics two extremes. If we take the spirit of Apple as the most innovative companies, which look at how this cottage?

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