The flow of Chinese mobile phone market is the cottage like?

Cottage machine there its internal competition, lower prices will certainly affect their profits by
"Cottage" is the target market: the main rural and secondary and tertiary markets
"Encircling the cities from rural areas" is a "cottage" is the marketing strategy, which can be effectively avoided with Nokia, Samsung, Motorola and other international direct competition between brands, but also can use the powerful advantage of low prices against domestic manufacturers.
And a number of reporters have identity, income, status of the exchange of different people from all walks of life will buy "cottage" is the problem, found that students in low-income workers more easily accept the "cottage" is from this that the "mountain fastness machine" or has its the existence of the market space.
Small and medium-sized cities and rural areas in the market, consumers often pay more attention to the functions of mobile phones, the appearance of the aspirations of the brand is relatively low, which allows "cottage" is an opportunity to see.
Foreign brands and the importance of the extent of the rural market is far from enough, three or four brands of domestic market and competition, "cottage" is a powerful advantage and price advantage, so Bird mobile phones, Amoi mobile executives had shouted loss is because the "black mobile phone."
After several years of the vast rural areas and second, the three-tier market, "intensive", "mountain fastness machine" was also firmer footing. It is understood that a number of domestic mobile phone brands envy "cottage machine" while at the same camp have turned to the cottage, only Amoi in the road trying to turn the struggling independent research and development, Amoi has also caught for this "different" ad.
Mobile phone firms - the appearance of innovation
Perhaps you feel that the iPhone is the world's most amazing mobile phone design, the constant in major broadcast media, and even physically uncomfortable Jobs site editors have become the eyes can be seen on the big news. iPhone
iPhone is not done by each vendor, and indeed, whether the perspective from which to analyze the designs are classic.
Mobile phone firms
You have not seen ahead of cottage machine consciousness and the ability to grasp the trend of fashion.
If you drive a little understanding of the cottage, you will understand that the world will not Jobs design team, but our fellow firms:
Perhaps you've seen the Chinese cigarettes, saw the Audi TT, seen on television Shenzhou 6 launch of the Olympic franchise stores in major Fuwa seen.
However, when all these things into the phone, I believe that in your mouth after opening directly into a grapefruit.
This has the connotation of, or the users of high culture turns a blind eye, but a lot of second and third line cities, farmer, small vendors who are concerned, it is most worthy of showing off one of the products.
Imagine Apple's uncle shared a cigarette with a phone call just finished, in the face of fruit wholesalers directly to the other side of the phone open, "Brother to cigarettes." This is certainly also give you the wholesale price to make a 8 fold .