"Cottage phone," the Many Lives, Many Masters

Cottage - is the latest title of counterfeit products, the recent media attention has become the highest degree of business vocabulary.
Mountain fastness machine is taken by the producers of their own brand name, or mimic the functions of mobile phone brands and models.
Cart is some small cottage style workshop the management of companies using the government negligence of the international well-known brands of imitation, adaptation, the extent of its imitation imitator has been caused by infringement.
As a result of the Government to evade management, firms do not pay VAT, at the same time not spending R & D products, not advertising, promotion and so on.
Today, firms have the market set off a powerful shock wave, on the brand issued a fatal blow.

The end of the license system for mobile phones to mobile phones as a thriving cottage spring, is now the major media firms in the excitement to explore innovative machine model, competitive advantages and desirability of the experience.
At the same time, a large number of domestic sites which use the same strategy of collective firms to imitate foreign Facebook, Youtube and other successful websites, access to a large number of users even get a cheap investment.
"Speaking of cell phone firms, it is necessary to mention their share of the MTK chip," Capitel Group of the Ministry of Housing, Mr. Market told reporters.
MTK is a chip manufacturer in Taiwan, the Chinese name is the United Nations Development Technology Co., Ltd., the English name called MediaTek.
This is the creation of the company in 1997, once the U.S. "Forbes" magazine's "Top 50 Asian companies", and they developed the MTK chip mobile phone handsets shook the whole industrial chain.
Mr. HA told reporters, MTK chipset motherboards to mobile phones, software, integrated with the sale, as long as the increase of shell and battery, no one can be provided by mobile phone MTK "semi" to produce a mobile phone, so a number of small workshops are openly start with the handset manufacturers.
It's like you go to the same market to buy a compatible computer, CPU, memory, hard disk, video card with both your good, you just tighten the screws to them, you can choose only the hardware is the case, corresponds to the phone is a different shell.
That is why there are so multi-purpose market, only slightly different shell "cottage phone" reasons.
What features do you want? Camera, MP3, MP4, support memory card, touch screen, Bluetooth, you想得出来it has the features, the most important thing is that it cheap, extremely cheap, such a system, in Shenzhen is said to sell 300-400 yuan.
In October 2007, national implementation of up to 9 years of "mobile phone license" system abolished, "cottage mobile" body "Black" gradually receded, "cottage phone" into a regular army.
In the "cottage phone" at the time of sale in full swing, several major brands of domestic manufacturers finally sit still, have turned to the "cottage phone" competitive strategy: the use of the MTK solution, play the large screen, multi-speaker, full-screen handwriting licensing, it is necessary to struggle for their own market share.
A new mobile phone brand in China to seize market share rapidly, the end of the year when the actual sales of the brand was more than the Samsung, Sony Ericsson, Motorola and LG, this is the day the words, a mass of not started from the cottage manufacturers.
As a "cottage phone," the regular army, day language is invincible, when the national popular TCL, Konka, Bird and so on have disappeared.
Having visited a day, according to language production lines to industry sources, days of the inspection requirements of the phone language to 2-3 times higher than the national standards, that is to say, every-day language's products have an absolute quality assurance.
MTK and a combination of cottage, and finally became Zhengguo repair.
“山寨手机”主攻农村及二、三级市场 "Cottage phone" in rural areas and the main secondary and tertiary markets
"Encircling the cities from rural areas" is a "cottage mobile" marketing strategies, which can be effectively avoided with Nokia, Samsung, Motorola and other international direct competition between brands, but also can use the powerful advantage of low prices against domestic manufacturers.
And a number of reporters have identity, income, status of the exchange of different people from all walks of life will buy "cottage phone", the results showed that students in low-income workers more easily accept the "cottage phone", which also shows that "cottage phone" or have their the existence of the market space.
Small and medium-sized cities and rural areas in the market, consumers often pay more attention to the functions of mobile phones, the appearance of the aspirations of the brand is relatively low, which allows "cottage phone to" see an opportunity.
Foreign brands and the importance of the extent of the rural market is far from enough, three or four brands of domestic market and competition, "cottage phone" function has a strong advantage and price advantage, so Bird mobile phones, Amoi mobile executives had shouted loss is because the "black mobile phone."
According to industry, the low-cost "cottage phone" on the one hand, the "broken on the new ones" and "ultra-low prices do not throw a pity," and so on at the same time, some sellers also the "Experiential Marketing" . “
"Cottage phone" normally give consumers a lower cost to use the experience to help them feel that "cottage phone" the features and services, and then experience it can also take part in "profit plan", for example, you buy a " cottage phone "can be a" sharing discount card ", you will be introduced to the friend card to enable them to buy" cottage phone "when price concessions will be available at the same time you are part of the cash compensation, the scheme is attractive .
After several years of the vast rural areas and second, the three-tier market, "intensive", "cottage phone" was also firmer footing.
It is understood that a number of domestic mobile phone brands envy "cottage phone" while at the same camp have turned to the cottage, only Amoi in the road trying to turn the struggling independent research and development, Amoi has also caught for this "different" ad.
“山寨手机”路在何方 "Cottage phone," Where is the way

Beijing Women's Street near the colorful mobile phone market, seems to be full of people.
"Cottage phone" occupy a place in rows on the counter in the sale of Xinglong, "touch screen, multi-functional, affordable" has become a pet phrase of the stall to attract business.

However, in the horizontal "cottage phone" before a serious problem is that some of the vendors were以次充好bad faith, product quality problems frequent; Secondly, the "cottage phone" do not have the core techniques and models to imitate the appearance of hot , faces the same issue of intellectual property rights.
As of the Ministry of Information Industry and an expert said, the management of "cottage phone," There are three difficulties: difficult to monitor - dealers to fight guerrilla warfare; supervision difficult - start-up to self-regulation markets are imperfect, allow "cottage" and out; and coordination -- rarity in the world of a significant proportion of consumers "cottage phone" to buy.
Held recently at the mobile phone industry R & D, industry experts said that relevant departments should as soon as possible the laws and regulations, industry and commerce, public security, customs, norms of copyright and other departments of the handset market, from the source to prevent the "cottage phone" spread.

At the same time, some such as "days of the phrase" such as the strength of "cottage mobile" enterprise were to begin walking the road of brand started taking standardization R & D, production, promotion model, this is the "cottage phone," the right path .
Talking about "招安" word, people often first think of Sung Liangshan hero.
Song Jiang could have led the brothers to carry out the road in the end cottage, but in order to洗白themselves and their brothers in his capacity as the court光宗耀祖become a minister, a pro laugh ultimately pious son to kneel down when the air, the lower his stars have the heads enthusiasm.
He has not been for his brothers have gained a bright future, but their life together and his brothers brought to the death.
Sung died before I do not know no regrets over their choice?
Regret the lateness of the hour, everything is a thing of the past.
Some recent news that the Government intends to extend the olive branch, to cottage
In this regard, the boss shook his head, a mountain fastness machine made it clear that:
We still prefer to live for some time.

He explained that, despite the relevant departments of the country has made positive moves to cut mobile phone costs and testing time for testing, but the intensity and their value is far from ideal.
A cell phone to do the same, one to spend hundreds of thousands of testing costs and testing time to wait for a few months, while the other does not need anything, do a good job on the direct market, if your factories, you choose which path?
Let the cost of this testing to the consumers, to the time left to consumers to enable them to phone in advance to enjoy the update function and appearance, not better?
As an enterprise, of course, willing to洗白, seriously do industrial, mobile phones can be made formal enough to "white", right?
Outcome than the mountain fastness machine is faster and more tragic death, a living example of the case before us on the need to cottage machine head choice?
"Vain the net net" to the enterprises bigger and stronger is the largest cottage ideal for business machines, but there is no necessary economic strength, how can the success of this
The majority of firms can only choose to continue to drive "cottage" and a very small number of large firms may be able to successfully washing ashore, but it sure would be paying a considerable economic cost, but also the future of the post-landing smooth, no one can
I also Netease, Sina and other major forum for users to view a message on the mountain fastness machine accident, in the regular phone companies and media firms shelling machine, the users should stand united in this mountain fastness machine are side.
The author summed up the look, support of users cottage machines for the following reasons:

First, the quality of local firms is not as bad as the media critics, some users feel that the cottage machine even more than regular brands of mobile phones and some good use, and feature more, and better look.
As regards after-sales service, anyway, how the regular army does not like the after-sales service, with and without and there is no difference between, let alone drive some firms do have after-sales service!

。 Second, does the price of cottage affordable machine, some users and even machines cottage full of gratitude, saying that if there is no cottage machines, may now also sell cell phones at the computer, but also, for example cottage machine did not come out, some 56 mobile phone prices 1000, a cottage by the machine, only those phones will be able to buy more than 1000 pieces, and for consumers to save money, the contribution of local small firms.
Third, innovative cottage machine consciousness, is not afraid of losing face, not afraid of low-margin, and the functions to achieve the realization of trying to meet all the needs of consumers, even if consumers do not demand, but also created, only to my surprise, there is no can not do.
This clearly represents a kind of grass-roots culture in all seriousness, self-righteous, bureaucratic procrastination culture by consumers, but also more competitive, more in line with market needs.
Therefore recognized by the users, there are friends even said: "Emulating Da-Zhai agriculture, cottage industry study", it appears that the spirit has gained cottage.
Perhaps before people think that there are machines to buy cottage culture is not no money to three or four of the consumer market, and now has been behind the idea, you can think of so many from Beijing, Shanghai and other big cities all users is the money you did not主儿culture?
At least from their writing and analysis of it, or rather the level and insightful.
Some of招安cost and time barriers, as well as formal example of the death of Chinese-made mobile phone, rather than招安have the strong support of consumers and the needs of the market, there are "small boat U-turn" the advantages of local firms how can招安willing to do?
Three major advantages of mobile phone firms
1, features ultra-comprehensive: almost all firms in order to function machine can be fully known, and large screen, camera to take photographs, Mp3/MP4 multimedia player, and even mos
2, stand-ability: cottage standby machine is capable of many things known, and its battery capacity is more than a big, long ago in a section called the mobile phone ZJ268 more 32,800 milliamperes is the record of the battery capacity historical record, and can stand two more staggering stunts.
3、
3, low price: the price factor is the absolute cottage machine manufacturers to compete with the big killer most likely to buy a low-end Nokia phones can only be money enough to buy a switch to full-featured machine firms.
The shortcomings of the four mobile phone firms
1， Consumers can not know how in the end mobile phone radiation, radiation hazards to shut the [tumor, cancer, deformities, nervous system disorders and so many].
Major mobile phone brands in their own official Web site of the cell phone radiation [SAR], the production of these major cell phone radiation are tested in humans is acceptable within the scope of, and parallel imports of genuine mobile phone can not be in the formal channels listed because of its relatively large number of the functions of the radiation, such as WIFI, so excessive radiation [China's mobile phone radiation standard is 1.0w/kg], we can not enter the formal channels.
The ultra-high-power speaker phone firms brought about by radiation can be imagined the size, cottage and mobile phone motherboard the size of super-capacity battery of radiation can not be ignored.
2, the explosion: the cell phone firms are generally relatively large, why the formal comparison of the mobile phone manufacturers to produce very small battery capacity, because cell phone batteries in some settings can cause an explosion, an explosion of cases of mobile phones become all too common, and cottage phone motherboard and chassis are not necessarily the fire-retardant or insulation, the greater the possibility of an explosion.
Informal manufacturers not only consider the standby time, but also to consider the safety of consumers, many sites have mobile phone battery explosion experiments reported the article, the use of symbols of various mobile phone batteries and heating contrast, regular battery manufacturers only will be smoke and cracking, and the cottage where the battery while the entire experiment deep black, "power" and detonators can be a match, I do not think anyone is willing to take a bomb explosion at any time.
3, odor: cottage phone packaging, motherboard, case and battery is generally used as cheap materials, the gas may be generated against the human body, is by no means an alarmist harmful decoration has long been recognized Why must we resort to nest VOC paint decorating standard, that is, because the general material on the human body against!

4, Market: cottage machine appears to have brought to the regular vendors that they will stimulate competition and lower prices, in fact, brought about by mountain fastness machine is unfair market competition and confusion in the market order, so that formal firms lose confidence in the market for Research out of steam, let manufacturers reduce the expenditure on scientific research, so that some manufacturers are starting formal step, and ultimately harm consumers.
Recently, in December: CCTV Survey: cottage machine full of very serious violations Marketplace

CCTV Network News (News and 30 minutes): "cottage" mobile phone of the word must have heard a lot of the audience, which assembled or imitation is very cheap mobile phone prices by a lot of people of all ages.
So that in some cities, but also created a cottage specializes in mobile phone market.

Reporter: behind me is a cell phone wholesale木樨园Beijing, where hundreds of phone booths, there are a very cheap mobile phones山寨machine, it's what market conditions, together take a look.

Introduced a number of businesses, tens of thousands of people every day out of the market, buyers from across the North China region, many people are directed at the mountain fastness
Business: What kind of, "Prince", like "Count" of the kind, Samsung, like "Count", the amount of money, 650 million, "count" how much more than 6000, long warranty, a warranty years, to repair it you here on a day to sell the number of units, more than a dozen now of Taiwan, this is not a cottage machine is basically the last to have a Miss哪哪are the same shape, on the screen are not the same, simply can not see.

Technologies with方仕not far from the square next to a technology known as South-Xi phone store, this reporter found here a lot of the same mobile phone firms.

Businesses: This imitation and really do not like, certainly not the same, including the camera pixels, clarity, no wonder so cheap, that everyone knows that thousands of really good, leave a few hundred, which sold well, of course, this, why, this cheap, bluffing out to, ah, do not know the lay of this is really a look.

Right now, selling mobile phone genuine Apple to 4,000 yuan, while the cottage version of the Apple phone to only get 800 yuan.
Businesses said that the "cottage" at Apple, where they can sell more than one day Taiwan, manufacturers can be shipped within one day more than 2000 Taiwan.
Business: Some of you, not detected, it can be listed on it?
Parallel imports can not be listed, but this is the parallel market.
It is understood that similar to that of the handset market, in Tianjin, Nanjing, Shenzhen and Shanghai have, the majority of products from Shenzhen.
Most of these firms have not been testing the phone, can not guarantee the quality, but there is no after-sales service.
However, the cottage can not say that the phone has no technical content, this reporter found that almost all firms are marked machine a "super-long standby, dual-card double question, the number of megapixels the camera" and other high-level configuration, and even such as subwoofer, SLR camera, games and other add-in handle, producers can be said to be racking their brains.
However, they face the most important issue, that is infringing.

China University of Political Science Research Center of intellectual property rights and education East: cottage phone for some time, if the functions of mobile phones and other similar design if it is similar to the case, (if it's sold, then together, whether this infringement) Some of the mobile phone is a phone the whole patent, if so requested by the patent within the scope of protection, you will constitute infringement.

At the same time, experts pointed out that the adoption of innovation to imitate themselves up to a certain extent, can also apply for a patent to protect their intellectual property.
In Shenzhen, has a number of firms making the background of the mobile phone manufacturers its own brand, product and even sold abroad.
If only the appearance of plagiarism and technical people, and even direct OEM false, and ultimately will not be tolerated.