Analysis of cottage culture (the two hot spots in 2009, one of China)

    Unconsciously, it seems that our lives are all the things behind the "cottage" to "cottage" in newspapers, frequently in the news. Also open the folder, then the public, "cottage" has aroused much concern. Therefore, the two organizations in 2009 during the famous film and television actor, a member of the CPPCC National Committee, said she clearly Ni Ping firmly opposed to cottage culture block.

     What is the cottage, however culture?

"Cottage" from the Cantonese word. Is a force initiated by the private sector IT industry phenomenon. Of their replica of the main performance, fast, and popular. The main manifestations of the initial workshop for the adoption of small, quick to imitate famous brands, involving mobile phones, digital products, video game players in different fields. This culture is a good play on the other hand, touch ball, often walking the edge of the industry policy, the subject of debate.

     Cottage culture "history" from the start in 2003. Guangzhou, Shenzhen and other places unconventional, small workshop-style mobile phone manufacturer, in 2003 the brand began to rely on mobile phone technology, the appearance of a copy or more of the integrated function of brand, we create a "familiar" mobile phone firms. By 2007, the cottage has sold 150 million mobile phone units, occupying 30% of domestic market share. Cottage with hot commodities and cultural fields has also through the rapid development of Internet and comprehensive start to shop. For a time "cottage" was overwhelming, "Ray" were numerous, "cottage" from the economic behavior of rapidly transformed into a cultural phenomenon, star cottage, cottage songs, drama cottage, cottage "100 platform" cottage "of the Red Chamber Dream ", until the end of the year 2008 on the network to attract a wide range of eye" cottage Spring Festival Evening Show "," cottage "was caused by concerns of society as a whole, some people even use" such as the night suddenly spring to 10000 1000 cottage open "so" cottage "to comment on the statement of the rough cottage culture trend.

     The "cottage culture", from all walks of life also have a wide range of opinion.

  Ni Ping cottage On the issue of culture said: "The cottage in 2008 wind swept through the country, these cultural products and light weight content of the form, just copy the imitation of another routine cloning drama and entertainment programs, astonishing similarity, the same name published competing books . and the creative idea is the foundation of art, but the cottage on the creative and cultural products, the idea of not sparing even the language of the copy, plunder, is the original spirit and harm the economic interests of the double. "

Members徐沛东composers from the perspective of the protection of cultural environment to focus on cottage culture "common practice" of the flooding potential. He believed that excessive proliferation of cottage culture is not conducive to the protection of traditional culture and development, it is necessary regulations in the form of cottage culture and the low part of the phenomenon of piracy monitoring.

Some members of the other were of the view that society is already very open and free, on the cottage should be inclusive of this phenomenon of mind. Singer Guan Mucun members, cottage culture is to a large extent the masses of fun, and we should be tolerant attitude; calligrapher Wansheng Shen said that if the mainstream culture is a Spring Snow, then the cottage culture can said to be under the Kiribati people, the popular, the People First will certainly be some of the characteristics of the support of the people; artists杜滋age was also considered, as long as the non-infringement, non-profit, non-entertainment of this need not较真. National People's Congress, Anhui Academy of Social Sciences, Institute of Literature, Writers Association, vice chairman of Anhui Province Niansun money raised cottage complex culture, and some are恶搞, some are fun, some is pure imitation, it is not possible to generalize their it is good or bad, or promote the prohibition of. In some ways, the cottage has its own culture or positive, as some unique perspective to creative firms or scheduling of work, will be able to inspire people to a new point of view to understand the original works, so that people reading the original works have been further enhance or expand it to our literary studies should be a good thing. Some users are also hot on this topic: blocked at every turn to talk about legislation, I am afraid that not enough of a cultural ecology of tolerance.

"Cottage" of the pros and cons.

Lee: First of all, has brought benefits to ordinary people. Products to some extent, firms save the advertising costs, which greatly reduce its cost of goods, producing a natural on the benefits of cheap. Furthermore, the related industries in order to increase market share, had to find ways to reduce costs and to some extent, also brought benefits to consumers.

  Second, to promote employment. Products have to be small and labor-labor, to some extent on the promotion of employment.

  Third, promoting the development of related industries. The various advantages of cottage products they are not allowed to continue to improve technology, lower costs, increase market awareness and market share.

  Fourth, cottage products for the public appetite for a certain amount of public entertainment.

Disadvantages: first, cottage culture is essentially copied from culture, the lack of substantial.

    Second, the cottage culture to some extent hindered the real innovation. Innovative products to the beginning of the relatively high cost, and low-cost firms, to some extent hindered the development of innovation.

In short, everything is beneficial to have disadvantages. Cottage development and the end of culture, it is obvious to all and work together.

Shanzhai culture is culture of gangster culture of piracy

When a new word has become known as culture, its worth the same as the bull market immediately multiplied several-fold. China's cottage in 2008, the widely sought-after cottage. First cottage mobile stage, followed by computer firms, clothing firms,春晚cottage, cottage officials, cottage movies, cottage University ... ... the winds of all kinds of firms as the financial crisis, in the Chinese market刮得people uneasy. Recently, Ran Wang in the blog "cottage is a shame culture of the spread of things," said: "cottage culture is not so much the proliferation of innovative grass-roots itself and notorious, as that of China's serious lack of awareness of intellectual property rights of the bare with irony. "But now there are" cottage to help "against:" Ran Wang too hypocritical, I do not know who to speak to defend in the end.山寨how the spread of a culture? how to face it? "

Cottage culture with the suffix, the "cottage Gang" have been emboldened to speak, with confidence. But I would like to ask, why buy drugs cottage, cottage to eat eggs, cottage needle play it? "Cottage Gang" in hot pursuit of cottage culture is in its own benefit, a favorable wind to become the standard fashion, as a culture, to turn a blind eye to negative.

What kind of cottage culture is culture? In fact, piracy is a cultural, tort culture, gangster culture. Intellectual property rights of others to steal it, after assembly, together, for versions of OEM, as if the market is flooded with genuine and become the new darling of the consumers. And after the event has become known as culture, the style of piracy and infringement of the wind even more openly. Cottage culture is the expulsion of bad money good money, the freedom of the market economy as being the same brand and become a worthless.

You look at the electronic market in Shenzhen, cottage, like mobile phones sell like cabbage turnip. Why so cheap, because it does not need to pay 17% of the national value-added tax, sales tax, do not花大价钱R & D products, because it is the theft of intellectual property rights of others, the products of others assembled together a face-lift. According to CCTV reported that in 2007, mobile phone production firms at least 150 million, almost the total domestic market sales of mobile phones rather, on the domestic mobile phone brand to give a fatal blow. Now, in addition to Huawei, ZTE, TCL and other market-oriented foreign firms, the domestic brand mobile phone, almost all large enterprises are showing a loss.

Some people may say that Americans do not also engage in a cottage right New York Times? However, the cottage version of the New York Times to issue one free of charge, and the other is stated that the producers of counterfeit and apologize to the public. The United States "cottage Gang" firms engaged in the New York Times, in fact, a hoax is the way the citizens to express their views, just as the same as burning the American flag to exercise their civic right to freedom of expression, the irony, humor跃然纸上. However, the Chinese firms have no culture humor, irony, only to be profit-seeking.

In the "cottage help" of collective revelry is the order of the market chaos and bankruptcy, the state tax was legitimate traders robbery. Once the culture of cottage, the natural confusion of the public value judgments, good or bad, true and false, the line between美与丑becomes blurred. China has no tradition of intellectual property protection, you is me, the "use doctrine." Microsoft black screen in the world, but only the strongest reaction of the Chinese people. Conspiracy theory, theory of monopoly profits, tort theory, boring theory, "a planned cyber-crime" theory, There is a wide range of pirated Microsoft people righteously why? Is not cottage cultural, psychological cottage you in trouble? Microsoft black screen can not be in Hong Kong as news, this is because in Hong Kong, the use of pirated software is to be criminally liable. The proliferation of cottage culture, laziness and ignorance contributed to the detriment of the creativity and competitiveness. Why China has so far not a software giant? The main reason is not the monopoly of Microsoft (Microsoft monopoly only two kinds of Windows and Office products only), hindered the development of China's software industry, it is pirated. Because of rampant piracy, no one to do large-scale investment in research and development.

Fake is fake, piracy is piracy, not after you pass through the culture of dress, the fashionable, and will be able to openly and lawfully through the streets.

How do cultural phenomenon Shanzai culture

Cottage is a recent phenomenon that we as a hot topic, how do they look at this phenomenon, people say, today.

In general, the majority of the negative views that the cottage is the phenomenon of plagiarism, copying, infringing, vulgar acts, should be opposed and dealt with.

Cottage culture is a sub-culture, called deputy culture is the performance of cultural diversity.

But there is no need for the counter-culture of performance, but rather supplementary form of the mainstream culture of this culture do not have to make a fuss.

However, as a culture have a cottage in principle, there must be a line, not to this vice, when cultural patterns and cultural patterns.

Cottage phenomenon as a common social phenomenon, the formation and development of its necessity, rationality and positive meaning.

On the one hand, cottage products for the general income is still in the low level of the masses in a broader consumer choice, to make up for the poor segment of the consumer - that is, can not afford high consumption, but also to meet the rising standard of living.

Especially those just out of school near the University, a month before 2000 to earn money a young man, I like chasing fashion, but also must be less, "cottage" as a product of their consumption of natural selection.

Therefore, the "cottage" version of the quality of products may be unsatisfactory, and some even suspect the existence of infringement, but prices are generally available in ordinary income groups within the scope of acceptable.

。 As some commentators put it, "cottage" is more representative of the "grass roots" of consumer demand.

On the other hand, it should be noted with the rising trend of firms like more is showing a non-normative, laissez-faire, on China's markets are not yet mature, the impact of shocks.

At present, China is building a well-off at a crucial stage of life, more consideration should be given to the construction of perfect and efficient market system.

This phenomenon also reflects a consumer market in China must pay attention to the issue, that is, the majority of low-and middle-class consumer demand with the corresponding need to find a market.

More than 30 years of reform and opening up, people's living standards have indeed improved significantly, but the place of consumer goods and the price rate of increase than the population seems to increase the speed of income.

Than a luxury shopping mall, everywhere is an international brand, high-end shopping mall, inside of shoes, clothes at every turn is the 1000, 2000, for a general working class, to spend half a month, one month's wages to buy clothes or buy pairs of shoes, some would be too extravagant.
In our society, the poor and the rich, the want to enjoy the brand-name products, the problem is that the poor do not have enough money, they wanted to enjoy the brand-name products at low cost.

It should be said that this is the natural rights of the poor is a monopoly of high-end products, the people of a breakthrough.

Private firms phenomenon of imitation brand-name products, it is adapted to the universality of this emerging social demands, which have a necessity and a wide range of social infrastructure.

Well, can say that this creative imitation is not it?

Cottage phenomenon acts as a mimic, still has a certain creative:

First, imitation is the starting point of innovation, especially in today's world;

Second, firms have the ability to mimic the product of the costs to an absolute minimum in order to adapt to the needs of low-end consumers, which is itself a remarkable ability.

Phenomenon associated with the cottage of our country's basic national conditions and the future and destiny of the Chinese nation, which has extraordinary internal relations, that is: there is a need in China may also be drawn from the cottage is the wisdom and experience, go low-cost road to modernization.

On this issue, the network is imported, Western invention, but to get China, we have to put it "China" and allow it to meet our national conditions, so that ordinary Chinese people can afford.

This model, that is, the modernization of China's low-cost model.

For example, companies are now all over the introduction of sewage treatment methods, the cost is too high, it can not meet our conditions, but must be low-cost way to explore.

About cottage phenomenon, will inevitably want to talk about intellectual property rights. Phenomenon of the cottage is the biggest criticism from this point.

Intellectual property is a double-edged sword, can play a role in the protection of scientific invention, but also obstruct the progress of science and technology can play a negative role, the key is what we have taken measures to WTO.

In China, should be taken to protect intellectual property rights in order to protect the interests of the inventor, to encourage more people to participate in science and invention; but in dealing with the issue of international intellectual property disputes, we need not be too较真.

Throughout the history of the world, lagging behind the advanced countries the state, in a sense, no not through imitation and copying of products in advanced countries to achieve catch-up, and copied from the Netherlands to the United Kingdom Spain Netherlands plagiarism, copied from the United Kingdom from the United States to Japan copied the United States, almost so come over the.

We must know that the United States and Europe to China-Japan Joint waved up "intellectual property" big stick, and its main purpose is not intellectual property rights per se, but the technology of China's strict blockade, obstruct China's technological progress, an attempt to pressure China in the international industrial division of labor the bottom, never to work for them.

Western technology to break the blockade, we have to vigorously implement independent innovation, on the one hand, the existence of the phenomenon of tolerance cottage.

Cottage phenomenon lies in innovation and upgrading.

The first stage is to imitate, and then imitate the basis of innovation, the formation of some of the original product does not have additional features, the progressive realization of product upgrades, or step by step with independent intellectual property rights.

Therefore, "cottage" of the popular products, the relevant departments can not see the phenomenon, but it should be giving top priority, pondering about the background of the reasons for its rise.

As co-ordinate all government departments, while the promotion of people have come up with to spend their money in bank deposits in order to expand domestic demand and promote economic development, the other side is not what people should be more concerned about the living conditions and the spending power of reality, so in order to implement the expansion of domestic demand , the Government cottage phenomenon, it may be appropriate to guide and support.

About Shanzhai subculture (山寨文化)

Shanzhai subculture (山寨文化) took China by storm in 2007-2008, when mainstream entertainment networks start featuring celebrity lookalikes who advertise themselves "shanzhai versions" of celebrities, and when internet memes feature busy commercial districts stocked with (sometimes quite excellent in quality) shanzhai goods and occupied by stores with names and logos that are downright parodies of world-famous franchises like McDonald's, Rolex, Nike, etc. Even the Beijing Olympics "Bird's Nest" found its bamboo-framed shanzhai version among the most distributed Chinese internet memes, often rated highest on the "thunder-delivering index" (shocking level)(Chinese:雷倒).

However, similar counterfeiting subcultures are not confined to China. Youtube memes that pose as coming feature film trailers, but are in fact a montage of past films could come from any part of the world, and would fit squarely into the definition of shanzhai.