Unconsciously, it seems that our lives are all the things behind the "cottage" to "cottage" in newspapers, frequently in the news. Also open the folder, then the public, "cottage" has aroused much concern. Therefore, the two organizations in 2009 during the famous film and television actor, a member of the CPPCC National Committee, said she clearly Ni Ping firmly opposed to cottage culture block.
What is the cottage, however culture?
"Cottage" from the Cantonese word. Is a force initiated by the private sector IT industry phenomenon. Of their replica of the main performance, fast, and popular. The main manifestations of the initial workshop for the adoption of small, quick to imitate famous brands, involving mobile phones, digital products, video game players in different fields. This culture is a good play on the other hand, touch ball, often walking the edge of the industry policy, the subject of debate.
Cottage culture "history" from the start in 2003. Guangzhou, Shenzhen and other places unconventional, small workshop-style mobile phone manufacturer, in 2003 the brand began to rely on mobile phone technology, the appearance of a copy or more of the integrated function of brand, we create a "familiar" mobile phone firms. By 2007, the cottage has sold 150 million mobile phone units, occupying 30% of domestic market share. Cottage with hot commodities and cultural fields has also through the rapid development of Internet and comprehensive start to shop. For a time "cottage" was overwhelming, "Ray" were numerous, "cottage" from the economic behavior of rapidly transformed into a cultural phenomenon, star cottage, cottage songs, drama cottage, cottage "100 platform" cottage "of the Red Chamber Dream ", until the end of the year 2008 on the network to attract a wide range of eye" cottage Spring Festival Evening Show "," cottage "was caused by concerns of society as a whole, some people even use" such as the night suddenly spring to 10000 1000 cottage open "so" cottage "to comment on the statement of the rough cottage culture trend.
The "cottage culture", from all walks of life also have a wide range of opinion.
Ni Ping cottage On the issue of culture said: "The cottage in 2008 wind swept through the country, these cultural products and light weight content of the form, just copy the imitation of another routine cloning drama and entertainment programs, astonishing similarity, the same name published competing books . and the creative idea is the foundation of art, but the cottage on the creative and cultural products, the idea of not sparing even the language of the copy, plunder, is the original spirit and harm the economic interests of the double. "
Members徐沛东composers from the perspective of the protection of cultural environment to focus on cottage culture "common practice" of the flooding potential. He believed that excessive proliferation of cottage culture is not conducive to the protection of traditional culture and development, it is necessary regulations in the form of cottage culture and the low part of the phenomenon of piracy monitoring.
Some members of the other were of the view that society is already very open and free, on the cottage should be inclusive of this phenomenon of mind. Singer Guan Mucun members, cottage culture is to a large extent the masses of fun, and we should be tolerant attitude; calligrapher Wansheng Shen said that if the mainstream culture is a Spring Snow, then the cottage culture can said to be under the Kiribati people, the popular, the People First will certainly be some of the characteristics of the support of the people; artists杜滋age was also considered, as long as the non-infringement, non-profit, non-entertainment of this need not较真. National People's Congress, Anhui Academy of Social Sciences, Institute of Literature, Writers Association, vice chairman of Anhui Province Niansun money raised cottage complex culture, and some are恶搞, some are fun, some is pure imitation, it is not possible to generalize their it is good or bad, or promote the prohibition of. In some ways, the cottage has its own culture or positive, as some unique perspective to creative firms or scheduling of work, will be able to inspire people to a new point of view to understand the original works, so that people reading the original works have been further enhance or expand it to our literary studies should be a good thing. Some users are also hot on this topic: blocked at every turn to talk about legislation, I am afraid that not enough of a cultural ecology of tolerance.
"Cottage" of the pros and cons.
Lee: First of all, has brought benefits to ordinary people. Products to some extent, firms save the advertising costs, which greatly reduce its cost of goods, producing a natural on the benefits of cheap. Furthermore, the related industries in order to increase market share, had to find ways to reduce costs and to some extent, also brought benefits to consumers.
Second, to promote employment. Products have to be small and labor-labor, to some extent on the promotion of employment.
Third, promoting the development of related industries. The various advantages of cottage products they are not allowed to continue to improve technology, lower costs, increase market awareness and market share.
Fourth, cottage products for the public appetite for a certain amount of public entertainment.
Disadvantages: first, cottage culture is essentially copied from culture, the lack of substantial.
Second, the cottage culture to some extent hindered the real innovation. Innovative products to the beginning of the relatively high cost, and low-cost firms, to some extent hindered the development of innovation.
In short, everything is beneficial to have disadvantages. Cottage development and the end of culture, it is obvious to all and work together.
2009/04/22
The flow of Chinese mobile phone market is the cottage like?
Cottage machine there its internal competition, lower prices will certainly affect their profits by
"Cottage" is the target market: the main rural and secondary and tertiary markets
"Encircling the cities from rural areas" is a "cottage" is the marketing strategy, which can be effectively avoided with Nokia, Samsung, Motorola and other international direct competition between brands, but also can use the powerful advantage of low prices against domestic manufacturers.
And a number of reporters have identity, income, status of the exchange of different people from all walks of life will buy "cottage" is the problem, found that students in low-income workers more easily accept the "cottage" is from this that the "mountain fastness machine" or has its the existence of the market space.
Small and medium-sized cities and rural areas in the market, consumers often pay more attention to the functions of mobile phones, the appearance of the aspirations of the brand is relatively low, which allows "cottage" is an opportunity to see.
Foreign brands and the importance of the extent of the rural market is far from enough, three or four brands of domestic market and competition, "cottage" is a powerful advantage and price advantage, so Bird mobile phones, Amoi mobile executives had shouted loss is because the "black mobile phone."
After several years of the vast rural areas and second, the three-tier market, "intensive", "mountain fastness machine" was also firmer footing. It is understood that a number of domestic mobile phone brands envy "cottage machine" while at the same camp have turned to the cottage, only Amoi in the road trying to turn the struggling independent research and development, Amoi has also caught for this "different" ad.
Mobile phone firms - the appearance of innovation
Perhaps you feel that the iPhone is the world's most amazing mobile phone design, the constant in major broadcast media, and even physically uncomfortable Jobs site editors have become the eyes can be seen on the big news. iPhone
iPhone is not done by each vendor, and indeed, whether the perspective from which to analyze the designs are classic.
Mobile phone firms
You have not seen ahead of cottage machine consciousness and the ability to grasp the trend of fashion.
If you drive a little understanding of the cottage, you will understand that the world will not Jobs design team, but our fellow firms:
Perhaps you've seen the Chinese cigarettes, saw the Audi TT, seen on television Shenzhou 6 launch of the Olympic franchise stores in major Fuwa seen.
However, when all these things into the phone, I believe that in your mouth after opening directly into a grapefruit.
This has the connotation of, or the users of high culture turns a blind eye, but a lot of second and third line cities, farmer, small vendors who are concerned, it is most worthy of showing off one of the products.
Imagine Apple's uncle shared a cigarette with a phone call just finished, in the face of fruit wholesalers directly to the other side of the phone open, "Brother to cigarettes." This is certainly also give you the wholesale price to make a 8 fold .
"Cottage" is the target market: the main rural and secondary and tertiary markets
"Encircling the cities from rural areas" is a "cottage" is the marketing strategy, which can be effectively avoided with Nokia, Samsung, Motorola and other international direct competition between brands, but also can use the powerful advantage of low prices against domestic manufacturers.
And a number of reporters have identity, income, status of the exchange of different people from all walks of life will buy "cottage" is the problem, found that students in low-income workers more easily accept the "cottage" is from this that the "mountain fastness machine" or has its the existence of the market space.
Small and medium-sized cities and rural areas in the market, consumers often pay more attention to the functions of mobile phones, the appearance of the aspirations of the brand is relatively low, which allows "cottage" is an opportunity to see.
Foreign brands and the importance of the extent of the rural market is far from enough, three or four brands of domestic market and competition, "cottage" is a powerful advantage and price advantage, so Bird mobile phones, Amoi mobile executives had shouted loss is because the "black mobile phone."
After several years of the vast rural areas and second, the three-tier market, "intensive", "mountain fastness machine" was also firmer footing. It is understood that a number of domestic mobile phone brands envy "cottage machine" while at the same camp have turned to the cottage, only Amoi in the road trying to turn the struggling independent research and development, Amoi has also caught for this "different" ad.
Mobile phone firms - the appearance of innovation
Perhaps you feel that the iPhone is the world's most amazing mobile phone design, the constant in major broadcast media, and even physically uncomfortable Jobs site editors have become the eyes can be seen on the big news. iPhone
iPhone is not done by each vendor, and indeed, whether the perspective from which to analyze the designs are classic.
Mobile phone firms
You have not seen ahead of cottage machine consciousness and the ability to grasp the trend of fashion.
If you drive a little understanding of the cottage, you will understand that the world will not Jobs design team, but our fellow firms:
Perhaps you've seen the Chinese cigarettes, saw the Audi TT, seen on television Shenzhou 6 launch of the Olympic franchise stores in major Fuwa seen.
However, when all these things into the phone, I believe that in your mouth after opening directly into a grapefruit.
This has the connotation of, or the users of high culture turns a blind eye, but a lot of second and third line cities, farmer, small vendors who are concerned, it is most worthy of showing off one of the products.
Imagine Apple's uncle shared a cigarette with a phone call just finished, in the face of fruit wholesalers directly to the other side of the phone open, "Brother to cigarettes." This is certainly also give you the wholesale price to make a 8 fold .
Shanzhai Google Marks April Fools’ Day in China
The Google April Fools’ Day joke has become something of a tradition at this time of the year, even in China.
GoogleLast year, Google posted a mock recruitment ad for a Google “human flesh search engine” (here in Chinese). This year, the Internet giant announced the launch of a new service in China: the “Google Pigeon Bird’s Eye View.” Similar in concept to Google Street View, Google says the new service will be used to improve the image resolution on Google Earth and Google Maps, while also embracing China’s vibrant “shanzhai” culture.
The project’s mission: to collect all sorts of shanzhai information about shanzhai celebrities, shanzhai places to go on a date, shanzhai innovations and shanzhai terms.
Google says that the new service aims to help “everyone can enjoy the benefit of shanzhai culture.” An exact total of 31,415,926 pigeons have been trained as “Google pigeons” (in Mandarin, “Google pigeon,” 谷鸽 guge, is a pun on Google’s similar sounding Chinese name, 谷歌). The birds will be equipped with high-tech devices including a blue hat with GPRS and head massaging capabilities, a Chinese-style chest covering to hold CADIE chips (a reference to another Google spoof).
Anyone can summon a Google pigeon by standing on a rooftop (or other outdoor area of over 20 square meters), logging on to http://g.cn/ with a 3G phone and repeating “gu-gu-gu” (the sound of a pigeon’s cooing) into the microphone icon on the screen. Within 20 minutes, a bird will arrive (Unless there is a technical bug or if the bird is in a coma).
And to avoid privacy disputes, those who don’t want information on their homes collected by the Google pigeon can make a paper bird according to the instructions provided online, and wave it in their windows whenever a Google pigeon show up.
To celebrate the launch of the Google Pigeon Bird’s Eye View, Google said it would change the name of the company’s Chinese-language blog from “Google Blackboard Daily” to “Google Pigeon Shanzhai Daily.”
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