Own brand "cottage King" as weapons into the high-end market

　　"Hundreds of thousands of distance, near to see more than a dozen million, opened up only tens of thousands." This is a domestic brand car auto show in Shanghai during the high-level of self expression.
The high-level expression is also China's own brand car owners encountered in the development of the most challenged. Voice of challenge and these are accompanied by their own brands on this show parody collective attention again.
At the same time, the director of own brand from the "show copying" the field of luxury cars are being spread. "Cottage" into their own brand-ho into the field of cars and luxury cars the ultimate weapon.
"I do like ah!" This is a visit in Shanghai, Chery Auto, Geely and Brilliance booth, such as own brand, the number of viewers are given the most emotion.
Chery Brilliance cars and car appearance marked everywhere revealed traces of imitation, with the Chevrolet brand to imitate the past, only different. Now Bentley, Rolls Royce and other top-ho own brand cars have become the object of imitation. However, I believe that this simple self-brand imitation can only be done for others嫁衣.
Geely, like China, "Rolls-Royce"; bicyclol China "Smart" and so on, under初听feel China's own brands to build luxury cars, and this seems like an inspiration, but China's "Rolls-Royce "substantially more highlighted the status of the other party. Because enterprises of China, once known as the XXX, gives the first impression is - another imitation of the Lord. This is purely their own brands they are extremely negative.
At the same time, luxury cars and luxury cars in addition to appearance and price, the value of its core brands in its culture. To this end, once their own brands to imitate the field of luxury cars, the luxury car market in the eyes of consumers as well as imitation and was far behind that of the imitator. At the same time, simply to imitate imitators can only highlight the shortcomings of their own ability to innovate.
Of course, in the automotive manufacturing, once the phenomenon involves the comparison, it can not be avoided, such as copying and cottage suspects. I am afraid, in the eyes of the industry, independent brand car has almost become the leaders of firms, and even business leaders has become a cottage proud. However, I believe that the rate for the autonomous vehicle to enter the field of luxury cars understandable, but also actively encourage and support the industry.
Become a "cottage leaders" of the car is standing with its own brand value and credibility of a joke. Ho from the international car manufacturing process, the market is often long-term and high test inseparable. And enterprises to build their own car-ho, but also honest in the market for high-end cars have a good foothold. However, from the current market, senior market, own brands still have a long way to go. The author believes that in the last stage of their own brands for the most luxurious cottage is not as good as the most realistic appearance in the market value.

In response to China's Intellectual Property Office is not to imitate cottage culture of innovation

April 23 news sites, according to China Intellectual Property Office, China Intellectual Property Office Tian Lipu, the "protection of intellectual property rights in China in 2008 the situation of the press conference", the first "cottage culture" to respond to that part of mobile phone firms are suspected of infringing intellectual property rights of others, imitation, copying is not innovation.

 

                China's State Intellectual Property Office Tian Lipu

Tian Lipu said recently, "cottage culture" speculation very hot, want to raise two points in this regard: on the one hand, China is a rule of law in the field of intellectual property we have a sound system of law, any manufacturer, the market launch of the product must be in compliance with Chinese laws, including intellectual property laws. I saw a recent research report written by his mobile phone firms devoted to an analysis of the situation, the report noted that a considerable number of mobile phone firms have been suspected of infringement of one another's design patent and trademark rights. So I think this phenomenon certainly is not worth doing anything, even a propaganda and cheered, because they are already suspected of violating the law, has been arrested for violations of intellectual property rights of others, it is necessary to know that copying and copying is not innovation, and for this reason I think we should have a clear position and attitude.




On the other hand, I think that if an enterprise, whether it is in the cottage in the village, or in the plains, it produced a product, the product embodies the creativity and innovation, but also good quality and more features, does not infringe the rights of others At the same time, consumers will be able to accept again the price of the market and I think this is positive, in fact, this is one way of innovation. So from the perspective of intellectual property rights, we analyze the "cottage culture", "cottage phenomenon", we can draw such a conclusion: We all have praised the innovative and encourage any violation of the rights of others we do not support, does not support.

Yan: to the "Shanzhai culture" to do a specific analysis

People of intellectual property rights in China Beijing April 21 (Xinhua韩静怡) this afternoon, the State Department, Deputy Director of Press and Publication, National Copyright Administration Yan, deputy director of intellectual property rights visit the Chinese People's Network channels on "China's copyright protection and development "People's friends and the topic of online exchanges.

Popular in recent years "Shanzhai culture," said Yan, cottage culture is not a simple denial of the affairs of the community will have new social reasons for it, there are certain social causes, but we do have some specific analysis.

Yan said that "Shanzhai culture" inside things, first do an analysis of some specific, some of it is copyrighted, is a creation out of something. There is a certain category it belongs to the grass-roots, or the public, or the existence of such a group created their own thing, to enjoy its own copyright, but the law can not be inconsistent and, in accordance with the law to protect his copyright, the use of his works to achieve He's permission. There is also a category, an infringement of the need in accordance with the law, a negotiated settlement to terminate the infringement.

In addition to the above two cases, Yan believes that this will be a transition between the two, how to define the transition, such as a number of imitation? Imitation of those who have to distinguish between the overall structure to see if they do not constitute infringement.

The problem of cottage, Yan believes that one should have a positive attitude and have a peaceful mind, they should be able to accept the attitude of an inclusive view "cottage" in this context continue to guide and standardize it, it toward the healthy direction, toward
In conformity with the law, the public and welcome direction.