Own brand "cottage King" as weapons into the high-end market

　　"Hundreds of thousands of distance, near to see more than a dozen million, opened up only tens of thousands." This is a domestic brand car auto show in Shanghai during the high-level of self expression.
The high-level expression is also China's own brand car owners encountered in the development of the most challenged. Voice of challenge and these are accompanied by their own brands on this show parody collective attention again.
At the same time, the director of own brand from the "show copying" the field of luxury cars are being spread. "Cottage" into their own brand-ho into the field of cars and luxury cars the ultimate weapon.
"I do like ah!" This is a visit in Shanghai, Chery Auto, Geely and Brilliance booth, such as own brand, the number of viewers are given the most emotion.
Chery Brilliance cars and car appearance marked everywhere revealed traces of imitation, with the Chevrolet brand to imitate the past, only different. Now Bentley, Rolls Royce and other top-ho own brand cars have become the object of imitation. However, I believe that this simple self-brand imitation can only be done for others嫁衣.
Geely, like China, "Rolls-Royce"; bicyclol China "Smart" and so on, under初听feel China's own brands to build luxury cars, and this seems like an inspiration, but China's "Rolls-Royce "substantially more highlighted the status of the other party. Because enterprises of China, once known as the XXX, gives the first impression is - another imitation of the Lord. This is purely their own brands they are extremely negative.
At the same time, luxury cars and luxury cars in addition to appearance and price, the value of its core brands in its culture. To this end, once their own brands to imitate the field of luxury cars, the luxury car market in the eyes of consumers as well as imitation and was far behind that of the imitator. At the same time, simply to imitate imitators can only highlight the shortcomings of their own ability to innovate.
Of course, in the automotive manufacturing, once the phenomenon involves the comparison, it can not be avoided, such as copying and cottage suspects. I am afraid, in the eyes of the industry, independent brand car has almost become the leaders of firms, and even business leaders has become a cottage proud. However, I believe that the rate for the autonomous vehicle to enter the field of luxury cars understandable, but also actively encourage and support the industry.
Become a "cottage leaders" of the car is standing with its own brand value and credibility of a joke. Ho from the international car manufacturing process, the market is often long-term and high test inseparable. And enterprises to build their own car-ho, but also honest in the market for high-end cars have a good foothold. However, from the current market, senior market, own brands still have a long way to go. The author believes that in the last stage of their own brands for the most luxurious cottage is not as good as the most realistic appearance in the market value.