Really mine I fainted! Today's fake and shoddy products is all-pervasiv
2009/05/11
Shanzhai version of Pepsi-Cola
Bought a bottle of Pepsi, and finally a look gazed, as it was Pepsi Cola.
Really mine I fainted! Today's fake and shoddy products is all-pervasiv
Really mine I fainted! Today's fake and shoddy products is all-pervasiv
2009/05/09
Funny And Clever Chinese “Shanzhai” Brands
KFG 啃他鸡 = "Nibble His Chicken" (rest assured the innuendo applies in Chinese as well).
Nowadays, pirating is rampant, so I hope everyone will be careful when purchasing! Especially on the trains and at train stations, they wear the “skin” of “brand name” daily consumption products, but they are not the real brands you want. They are what you commonly find in supermarkets and stores yet you will discover they are fake brands designed to easily ‘trick’ you. [Hope this will] give you a pair of intelligent eyes and help you recognize their features/signs [of being fake].
IVIKE VS NIKE.
康帅博VS康师傅: The word “师” (master) in Master Kang Ramen is replaced by the word “帅” (handsome).
汰渍 Tide.VS. 汰洁 Tids.
周住牌 VS 雕牌: the characters “周” and “住” is broken up form the character “雕” (eagle） to give the same appearance.
ADADAS VS ADIDAS.
ADIDOS VS ADIDAS.
PUNK VS PUMA.
五粮液 Wuliangye VS 三粮液: The character “五” (five) is replaced by “三” (three) for this fake version of the expensive Chinese liquor.
OLAY VS OKAY.
SQNY VS SONY.
Harry Potter and the Giant Funnel (wait what?).
白猫 White Cat brand VS 日猫 brand: Worse, “日” in northern dialect means “to fuck”.
脉劫 VS 脉动: The character “动” is replaced by the similar looking “劫”.
SK-D VS SK-Ⅱ.
飘柔 Rejoice VS 漂柔 elegance.
杏仁≠露.
雪碧 Sprite VS 雪霸: The character “碧” (green jade) is replaced by “霸” (tyrant).
茅台 Maotai VS. 茅台: The character “台” (tai2) in liquor is replaced by the similar looking “合” (he2).
2009/05/06
Own brand "cottage King" as weapons into the high-end market
"Hundreds of thousands of distance, near to see more than a dozen million, opened up only tens of thousands." This is a domestic brand car auto show in Shanghai during the high-level of self expression.
The high-level expression is also China's own brand car owners encountered in the development of the most challenged. Voice of challenge and these are accompanied by their own brands on this show parody collective attention again.
At the same time, the director of own brand from the "show copying" the field of luxury cars are being spread. "Cottage" into their own brand-ho into the field of cars and luxury cars the ultimate weapon.
"I do like ah!" This is a visit in Shanghai, Chery Auto, Geely and Brilliance booth, such as own brand, the number of viewers are given the most emotion.
Chery Brilliance cars and car appearance marked everywhere revealed traces of imitation, with the Chevrolet brand to imitate the past, only different. Now Bentley, Rolls Royce and other top-ho own brand cars have become the object of imitation. However, I believe that this simple self-brand imitation can only be done for others嫁衣.
Geely, like China, "Rolls-Royce"; bicyclol China "Smart" and so on, under初听feel China's own brands to build luxury cars, and this seems like an inspiration, but China's "Rolls-Royce "substantially more highlighted the status of the other party. Because enterprises of China, once known as the XXX, gives the first impression is - another imitation of the Lord. This is purely their own brands they are extremely negative.
At the same time, luxury cars and luxury cars in addition to appearance and price, the value of its core brands in its culture. To this end, once their own brands to imitate the field of luxury cars, the luxury car market in the eyes of consumers as well as imitation and was far behind that of the imitator. At the same time, simply to imitate imitators can only highlight the shortcomings of their own ability to innovate.
Of course, in the automotive manufacturing, once the phenomenon involves the comparison, it can not be avoided, such as copying and cottage suspects. I am afraid, in the eyes of the industry, independent brand car has almost become the leaders of firms, and even business leaders has become a cottage proud. However, I believe that the rate for the autonomous vehicle to enter the field of luxury cars understandable, but also actively encourage and support the industry.
Become a "cottage leaders" of the car is standing with its own brand value and credibility of a joke. Ho from the international car manufacturing process, the market is often long-term and high test inseparable. And enterprises to build their own car-ho, but also honest in the market for high-end cars have a good foothold. However, from the current market, senior market, own brands still have a long way to go. The author believes that in the last stage of their own brands for the most luxurious cottage is not as good as the most realistic appearance in the market value.
The high-level expression is also China's own brand car owners encountered in the development of the most challenged. Voice of challenge and these are accompanied by their own brands on this show parody collective attention again.
At the same time, the director of own brand from the "show copying" the field of luxury cars are being spread. "Cottage" into their own brand-ho into the field of cars and luxury cars the ultimate weapon.
"I do like ah!" This is a visit in Shanghai, Chery Auto, Geely and Brilliance booth, such as own brand, the number of viewers are given the most emotion.
Chery Brilliance cars and car appearance marked everywhere revealed traces of imitation, with the Chevrolet brand to imitate the past, only different. Now Bentley, Rolls Royce and other top-ho own brand cars have become the object of imitation. However, I believe that this simple self-brand imitation can only be done for others嫁衣.
Geely, like China, "Rolls-Royce"; bicyclol China "Smart" and so on, under初听feel China's own brands to build luxury cars, and this seems like an inspiration, but China's "Rolls-Royce "substantially more highlighted the status of the other party. Because enterprises of China, once known as the XXX, gives the first impression is - another imitation of the Lord. This is purely their own brands they are extremely negative.
At the same time, luxury cars and luxury cars in addition to appearance and price, the value of its core brands in its culture. To this end, once their own brands to imitate the field of luxury cars, the luxury car market in the eyes of consumers as well as imitation and was far behind that of the imitator. At the same time, simply to imitate imitators can only highlight the shortcomings of their own ability to innovate.
Of course, in the automotive manufacturing, once the phenomenon involves the comparison, it can not be avoided, such as copying and cottage suspects. I am afraid, in the eyes of the industry, independent brand car has almost become the leaders of firms, and even business leaders has become a cottage proud. However, I believe that the rate for the autonomous vehicle to enter the field of luxury cars understandable, but also actively encourage and support the industry.
Become a "cottage leaders" of the car is standing with its own brand value and credibility of a joke. Ho from the international car manufacturing process, the market is often long-term and high test inseparable. And enterprises to build their own car-ho, but also honest in the market for high-end cars have a good foothold. However, from the current market, senior market, own brands still have a long way to go. The author believes that in the last stage of their own brands for the most luxurious cottage is not as good as the most realistic appearance in the market value.
China: "Shanzhai" type of subversion
"Cottage" as a "Dragon World" of new trends, so that Western companies are once again a certain panic and anger. "Cottage" manufacturing to low-cost advantages of Chinese-made play to a new height, but also in China has injected new elements, such as the combination of design and functionality, showing the Chinese manufacturers did not have some sort of competitive advantage.
The world's largest mobile phone maker Nokia has certain deep. Nokia 2008 for several consecutive years of growth momentum to be interrupted, as in the past has been its main source of sales and profits of the Chinese market, although it still is the first, but the frustration is obvious: in the second quarter of 2008, China is the only map of its global sales fell in areas occur, then the momentum has not been effectively curbed, but the trend is accelerating. As an example to the fourth quarter, its sales in the region of the ring than the 34.8 percent decline, 36.1 percent year-on-year decline, the year the same period last year increased by only a mere 0.8% over the same period of its growth in the Asia-Pacific region reached 18.7%. All this makes Nokia's share price during the year fell 58 percent, since 1992 the worst performance. For this performance, China's "cottage" mobile phone manufacturers "can not be left unrecognized." "Cottage" origin, but now in high-end development to the Sky Lang Tong, in 2008 sales have exceeded 20 million units, according to Analysys International's data, the third quarter of 2008, Tian Tong Long after the mainland of China Nokia, Samsung and Motorola mobile phone after the fourth-largest manufacturers, market share reached 8.1%, and its motto is "catch up with Nokia." And before 2007, Nokia and other companies will not pay attention to it.
In fact, the mobile phone in China "cottage," to be recognized by the manufacturer and is still the most successful areas of progress, just take a look at a group of figures and you'll understand: According to Gartner's statistics, in the "cottage," emergence of mobile phones in 2007, Global sold a total of 1.15 billion mobile phones, Nokia is one of 435 million, according to the relevant Chinese agencies to statistics, over the same period "cottage" handset manufacturers is as high as the sales volume of 150 million, but the vast majority of 1,000 yuan on the market . But the "cottage" in China, not just limited to mobile phone industry, today thousands "cottage" mobile phone companies, a significant portion of many years ago in the "cottage" CD-ROM, DVD, MP3 accumulated from the first pot of gold . In culture and entertainment, clothing, toys, wine and other necessities of life areas, there is also a large number of "cottage" manufacturers, but their "organization", the scale and impact of traditional manufacturing companies much less than mobile phone industry, as there is no mobile phone industry government indirectly through the way of a license to "participate" in them. More importantly, the cell phone as a fashion high-tech products in China to assume a lot of the general public to live the dream of fashion, so they attract a much higher degree.
Entered after 2008, with the "cottage" mobile phone more and more popular, long-term action to be suppressed and the popular desire to participate in a sudden thaw, from the economic, cultural to the political arena, almost every area of a pan-"cottage" of trend, it is immersed in the "cottage" on the existing standard, or completely self-恶搞changing. Google released in the year 2008 China's Top Search Keywords list in the "new vocabulary annual" A, the "cottage" the highest in the first; in the "largest annual search for 'What'" A, the "cottage machine What is "ranked eighth. Merriam-Webster dictionary in the same period in the rankings, Americans are most concerned about is the "Lifeboat" (bailout) and the "socialist" (socialism).
Perhaps the same surprise you, is that people in the face of "cottage" attitude: everyone is made from our own point of view or the affirmative, or negative, or support, or opposition to the judge, but a judge did not fully above the other on, for example, "is the copying should be punished" or "innovation should be encouraged." Similarly, almost none of the existing management or economic theory can be "cottage," the authority to make the interpretation of the phenomenon. Therefore, under the judge should not try to give it a unique label, but it suddenly popular as a commercial phenomenon of study, it would be more appropriate.
"Cottage" the power of
"Cottage" in China is not a new term. Its literal meaning from the "Modern Chinese Dictionary" has been explained, that is, "with defenders in the mountains where the fence" and "mountain Zhaizi village", but it extended the meaning of the more common in everyday life, and ancient, that is, "the mountain stronghold of bandits." Google will translate the "copycat" (blind imitation), and at the same time be interpreted as "the mountain stronghold of bandits." In order to show that China as a "unique" or the origin of the phenomenon, some people even use "shan zhai" as its English form, while others of their negative attitude of people is the use of "imitated" (copying, counterfeiting) of argument.
Specific to the "cottage" manufacturers may have to explain every aspect of its reasonable: for example, "cottage" in the South (especially the early Hong Kong) refers specifically to the kind of hiding in the bustling city outside the small factories that often also from the distant government supervision, all aspects of the costs are very low, access to large cost advantage, which is "Modern Chinese Dictionary" is very similar to the interpretation; As for the "mountain bandits" who is the group of active or passive drifted away from the people outside of mainstream society, and this with the "cottage" of traditional manufacturing with very destructive; "imitation" is in many emerging markets are hard to shake off the start of the fate, because this is the lowest cost and most fast way to catch up with developed countries, and the "cottage" to create their own grass-roots so that it also has been a reality, but "copying" and "plagiarism, counterfeit," and the essence of the distinction, for the latter, no matter the industry or the Chinese Government hold the position of a clear negative. As for the other situations, we can not generalize the.
No matter who you are does not matter what kind of perspective, really "cottage" have a tremendous impact of those factors will change. Nokia are on the run, "cottage" of mass destruction is the greatest phone in the price of low expectations (such as is generally the same configuration of Nokia products, 1 / 10 to 1 / 3), the price relative to its target the goal of user groups - primarily the purchase of mobile phones is the first time that low-income groups, so that they can ignore the "cottage" Quality and service deficiencies. Secondly, the "cottage" on the new trends and respond to user needs are highly sensitive, they will be able to launch a product within one month, and Nokia may easily more than half a year, which allow "cottage" can be consumer goods to mobile phones as fashion sold, such as Barack Obama formally became the President of the United States, China's "cottage" mobile phone company in his father's birthplace of Kenya Obama introduced a mobile phone, printed on the reverse side there is a significant body of "OBAMA" the words, the bottom also printed on with the Obama campaign slogan "Yes We Can", and the price only about 30 U.S. dollars; another example, the solar company's stock price in the global bullish, they called on the introduction of mobile phones loaded with solar cells; the Beijing Olympic Games to the They also launched a bird's nest, or cell phone model Fuwa.
Personalized with the low-cost, which is long-standing problems plagued many companies: how to enjoy large-scale manufacturing cost and efficiency advantages, a growing customer demand for personalized and always in response to high-performance? To "cottage" on behalf of the Chinese mobile phone for "cottage" manufacturers seem to have found an answer.
In the mobile phone market, "cottage" is daunting, because it is only the initial price of a very destructive, not only over the past large numbers of people using mobile phones can not afford, or even experienced consumers of mobile phone "sex price, "the psychological bottom line was completely broken. With the "cottage" have matured, many of them in the design and innovation with the best talent, while the latter may be more out of Nokia's accident, which makes some of the existing companies such as Nokia users - white-collar workers, have begun to purchase "cottage" handset, because their design and functionality is too attractive, the price can also support them at random to replace it for "cottage" to win a lot of the past as first-line Nokia老巢their urban market.
Demonstrated a remarkable potential in the same time, including more fields, including mobile phones, "cottage" is also controversial. "Cottage" whether the power come from? Is due to "grassroots" in the inherent creativity freely, or as a result of the "opposition" under the state more easily evade those of other enterprises can not avoid the costs and constraints?
"Cottage" where the vitality is rooted in, the answer may still not make it to this new thing under the definition of a simple, but more and more able to help those who face the "cottage" to start inviting the temptation to think about whether the choice of " cottage of "the path of trade barriers in order to subvert the Chinese enterprises, there is a more solid basis for the judge - in what kind of industry conditions, the cottage can become an effective strategic tool? It needs to match what the external factors? It is valid at the time how long?
"Cottage" rules of addition and subtraction
Why in the research and development capabilities and manufacturing scale can not contend with the traditional mobile phone giant's "cottage" handset, can be so incredibly flexible and efficient low-cost and innovative personality?
Although Nokia has its own low-end products, but also the lowest, only 500 yuan, but because it is still used in high value-added and the model of the era of excess, that is, in this 500 contains a large number of "cottage" did not provide the things, such as a premium brand, based on the Six Sigma quality, although they have a strong attraction to users, but because of its gross margin will be consumed in space, it will also leave the channel greatly reduced. In the "cottage", where manufacturers retain only 10% ~ 20% of the profits, leaving the remaining channels and end-all store, in order to stimulate sales of their enthusiasm. This has in many stores, terminal sales may be hard to sell to you, "cottage" products, rather than the same price of Nokia products, when you think of more than 150 million "cottage" mobile phone in such a "priority "have been sold, probably to understand the sales of Nokia in China, why the series down.
However, the "cottage" have been able to do so because they have firmly held their own trump card: the consumer is much lower than expected prices. And they all approach this with ZARA, Nano has many similarities, and that is flexibility in the use of addition and subtraction: In October 2007, the Chinese mobile phone license Approval System has been taken, the system allows a "cottage" to enjoy Another dividend policy. Because there is no escape from its own oversight and brands, costs associated with a dramatic compression, including 17% of the value-added tax, enter the test fee (each三四十万million), sales tax, invoices, tax, marketing and after-sales service costs, do not send at the same time as the test also time cost can be reduced substantially, and those big companies but can not be avoided, which is tantamount to the policy for "cottage" to set up a protective barrier. As many "cottage" are imitating and even copying the design of other brands, which it reduced the cost a small fortune. In addition, it is through the upper reaches of the MediaTek chip companies in the past decentralized chip design, software integration and system design, the handset manufacturers to lower the threshold significantly, as long as a few from 1 to 10 million yuan investment to open a mobile phone factory, which makes them significantly reduce the depreciation of fixed assets. In addition, to simplify the development process Another advantage is that the "cottage" can be introduced to new products faster, just in Shenzhen Huaqiang North, almost every day from 3 to 5 new mobile phones out - which is in fact "cottage" to the adder, that is, a large number of personalized design and features of the eye to fight for consumers.
It is this addition and subtraction, so that from 2002 to 2004 created the myth of the market made a license for mobile phone companies suffered drowned. Although their early rise to a large extent is the "cottage" style, for example, and they mostly do not have their own R & D institutions, but the introduction of chips from South Korea and programs, there are many foreign brands to imitate the design, the main take the low road and the second and third line market, but it is "cottage" is not complete. Because a large amount of capital spent on the ads bombed, but not adopted as a result of the integrated chip and software programs, the result is a modification of the software must be working a long time between China and South Korea, which has seriously affected the reaction rate. When the "cottage" of prosperity, they will inevitably decline, the majority of the former star of domestic mobile phones have opted out of the final, and replace them ride in the Chinese market, it is so on Long Sky "cottage" Rising Star camp. However, they remained to the "cottage" has left a precious legacy: a large number of industry experience with rich people.
However, China to produce a large number of "cottage" might also have to take place in China. This is not like a lot of people as that is the product of culture, and more likely to be China, as the capacity of the world's factory, China's dual economy model, as well as China's staggering number of real purchasing power of consumers in the lower level of the three the result of combination of factors. "Cottage" many practitioners are from China's rural areas, where consumer demand for and purchase decision-making are well known to have connections, and their level of education of many people is not high, and there is no venture capital, there are just change the fate of the dream. Therefore, "cottage" in Shenzhen is also the most developed is not surprising that, because here is China's earliest and most intensive way to attract migrant workers.
And China where the economies of scale have been fully reflected: Shenzhen ranked the world's first mobile phone production (about half of China), Li-ion battery production ranks second in the world, the world's largest foundry company employees more than half of Foxconn Here, a large part of it is concentrated in a "barometer of China's electronics market," North of Huaqiang, said the scope of 1.45 square kilometers. Here is a little more than 37 billion yuan annual income of the integration of large-scale mobile phone company, to create a cell phone almost every aspect can be here in 27 e-professional market, nearly 30,000 businesses to find solutions, from program design , software development, chip assembly, printing and packaging, logistics assembly, around the sales, after-sales service and so on, and even illegal for a number of "cottage" unlock Nokia, Apple and other companies products, low prices and to solve the problem very quickly .
So many employees together, not only solved the problem of information communication, the process can also be significant savings time, any one person as long as there is a good idea, you can quickly achieve. If you're lucky, this person will be overnight, millions or even tens of millions of wealth, even in the most popular when the stock market, which may also be far less attractive "cottage" handset. It is said that North Huaqiang inside inconspicuous office and many are not known to outsiders during the billionaires on the stealth. But as the most popular gold dream place, dream into a dream is always out overnight, the "cottage" handset from the Gold Rush also had to face strong pressure on their business model doomed to the fate: Since the cell phone as a rapid fashion, consumer goods production, it must accept the reality of the rapidly changing industry, usually a charge for Po products can be a success, but if the market does not accept, can be accumulated before the wealth of all for Ukraine are. This is the "add and subtract" the other side.
In addition, as a result of homogenization of competition, coupled with a low price as a selling point, making the price war here than any place must be relentless. In order to profit, to a part of "cottage" has reduced the bottom line, such as poor quality, fake, etc., which have allowed "cottage" may always be difficult to大雅之堂board. If a "cottage" would like to further develop, with the only draw a line, just like Sky Lang Tong. In some countries, "cottage" has been classified as unwanted products, such as the Government of India by the end of 2008 requires that operators do not have the phone IMEI code on termination of service, in the past "cottage" has been taking a number of mobile phone IMEI code share a way of存在. Unhealthy competition, poor external environment, and Approval System to stop the government licenses the use of mobile phones led to the "dividend policy" of the loss, has led some past "cottage" business down, Zhongtian Communication is an example.
Even so, such as combination of design and function and so on, "cottage" is still great potential. Has been known for leading the design of Apple, was found in the second half of 2008 introduced the new iPod music player, even in some creativity on a year ago with the Chinese "cottage" MP3/MP4 similar.
"Cottage" organization
For many years, management scholars and business executives have been struggling to find a solution method of such problems: how to enjoy large-scale manufacturing cost and efficiency advantage at the same time, customers demand more and more personalized and efficient and always make a response? "Cottage" may become a form of balance between the two.
Shenzhen mobile phone industry practitioners, but also "cottage" is a senior researcher on the nine Pan believes that the entire Shenzhen "cottage" industry is more like a virtual mobile phone companies. "If the whole 'cottage' system as a giant virtual enterprise, then, this enterprise, there is a R & D (MediaTek), has more than a hundred works departments (Mobile Solutions), thousands of products that the project team (" cottage "business machines), each of the engineering department and the project team are independent accounting and competing, of course, there are the lower reaches of the marketing network all over the world." delayed in accordance with the theory of mass customization, the "business" R & D , and other complex aspects of the program in a standardized model of the delay of its success, the project team such as the "cottage" business on consumer demand will be taken on the key gatekeeper into reality, it is not difficult for them, many of them who are selling, and each link has been off-the-shelf modules, simply mix it.
But the real let "cottage" all this into reality is to establish a kind of input and output, risk-benefit balance mechanism. Specifically, MediaTek bear a greater share of R & D work, but the cost could be a year 1 to 200 million "cottage" handset sharing. Cell phone program has been a small number of corporate research and development (board-level hardware design and system integration) and some custom work, we should bear part of preparation and financial risks, but the motherboard can be sold to more than "cottage" machine manufacturers, the costs and risks will be dispersed. "Cottage" businesses only need to drive less capital investment (mainly for shell mold and parts procurement, usually hundreds of thousands to millions, and as a result of MediaTek's program will be a new cell phone from the projects listed time reduced to 2 ~ 3 months and a further reduction in the whole industrial chain occupied the capital), their work is also simplified as for product positioning, as well as to determine the appearance of the whole tracking process management, and these only involve the selected several products. Channels and there is no end brand "cottage" of the first driving force behind sales, and they deserve the most part, the general is responsible for shipping a variety of large-scale wholesale channels are received nearly 50% of the profits, 30% ~ 40% of the space reserved for retail business profits, manufacturers, only to earn 10% ~ 20% of the profits, but companies are occupied by reduced capital risk, because the retail business channels and products must be bought.
In traditional business, where Nokia is going the way a contrast: Most links are do-it-yourself, it will be more conducive to link with each other under a decentralized framework of control, thereby increasing the efficiency of learning and collaboration. This model is its continuous efforts to obtain the scale effect, it must strive to at least a low-end handsets sold to hundreds of thousands or even millions to capital preservation, and the "cottage" handset may be able to just tens of thousands of the Department of capital preservation. For this reason, they adopted a brand that can enhance the way the so-called value-added, and in the promotion of a dominant position in trying to enable the brand to maintain consistency, but for this it must be putting in a lot of promotion expenses, which in turn further promote the increased its investment in its pursuit of more value-added, and hoped that consumers pay a premium for such inputs, so the passage of time, the company sank into a kind of "high input, high-yield" business model of the inertia of thinking, and ultimately reflected in its thinking and behavior patterns, that is the pursuit of stability and control, rather than flexible.
Many companies have adopted is called the internal market or internal entrepreneurship as a way of solution, but the company's management company in order to maintain the unity of culture and system and performance evaluation of the degree of difficulty (in fact some of the cost of enterprise-wide level can not be full calculation), have made the final had to give up its search for a completely fair and effective incentive systems.
However, the "cottage" can eventually become a new type of 21st century forms of organization, may depend on its ability in the areas of mobile phone other than the same success. At present, the Chinese chip maker VIA Technologies is more than the Shenzhen joint "cottage" notebook promotion "open ultra-mobile industry strategic alliances", hope that in the ultra-portable notebook (mainly refers to the Internet) and the field of reproduction MediaTek in the field of mobile phones model, is about to chip and pre-integrated software platform together to enable terminal manufacturers to save costs and speed up the market cycle, it was said the alliance was also behind the shadow of Microsoft. VIA Huang, deputy general manager of the Asia-Pacific region is expected at home, in 2009 the 10-inch line down to 2999 yuan from the current 1999 ~ 1499 yuan, the product time to market will be shortened from eight months to two months. While some analysts predict even more boldly, the year 1000 there will be able to access this. If the case, Negroponte "忽悠" 100 U.S. dollars over the years the computer will eventually be adopted by a fully commercial manner, we can do it, but also the scale of profit can be achieved.
In addition, the "cottage" might also have other limitations, such as the current experience shows that only when a mature industry, the "cottage" rule to be effective. Because at this time become a diversified consumer demand trends, and the various segments of industry have also been divided into many specialized modules, between the very standardization. Under such conditions, the technical threshold and the threshold was almost razed funds, financial and technical strength of the weaker companies can easily enter the market. On the one hand, flocked to the capital, on the other hand, the basic components industry for all competitors are not very different. Thus, competitors are crowding in the extension of function and design on these two sites brains, innovation occur repeatedly, this is the "cottage" mobile phone industry a strong source of creativity (see "" cottage "industry chain of the CPU") .
Of the "cottage" of the statute of limitations laws, there are many of the same voices questioned. When a "cottage" in which the success of the enterprise, has finally started to become in the past that it can only imitate and look to challenge the mainstream and the side of enterprises, it is still able to maintain the old grass-roots power of the times? Formed, it is still based on large-scale collaboration to maintain the flexibility and cost advantage? In order to own and other "cottage products" off grid areas, it will inevitably fall back into the brand of "conventional"? How the quality of services used to be a series of "lost" things? Really do not need to carry out technical R & D investment? When those "cottage" of the company through the accumulation of a certain period of time, expectation grew up, we must face the dilemma of a series of choices (see "" to the mountain fastness of "dilemma").
When industries are ripe, "cottage" as a business choice, "the easier part first," growth path, so that grass-roots companies have the opportunity to more rapidly in the industrial chain of large-scale collaboration assigned a share. However, after the enterprises to grow, after the "cottage" lose the identity of the times, all when they grow up to become the "cottage" of the collective confusion manufacturers.
The world's largest mobile phone maker Nokia has certain deep. Nokia 2008 for several consecutive years of growth momentum to be interrupted, as in the past has been its main source of sales and profits of the Chinese market, although it still is the first, but the frustration is obvious: in the second quarter of 2008, China is the only map of its global sales fell in areas occur, then the momentum has not been effectively curbed, but the trend is accelerating. As an example to the fourth quarter, its sales in the region of the ring than the 34.8 percent decline, 36.1 percent year-on-year decline, the year the same period last year increased by only a mere 0.8% over the same period of its growth in the Asia-Pacific region reached 18.7%. All this makes Nokia's share price during the year fell 58 percent, since 1992 the worst performance. For this performance, China's "cottage" mobile phone manufacturers "can not be left unrecognized." "Cottage" origin, but now in high-end development to the Sky Lang Tong, in 2008 sales have exceeded 20 million units, according to Analysys International's data, the third quarter of 2008, Tian Tong Long after the mainland of China Nokia, Samsung and Motorola mobile phone after the fourth-largest manufacturers, market share reached 8.1%, and its motto is "catch up with Nokia." And before 2007, Nokia and other companies will not pay attention to it.
In fact, the mobile phone in China "cottage," to be recognized by the manufacturer and is still the most successful areas of progress, just take a look at a group of figures and you'll understand: According to Gartner's statistics, in the "cottage," emergence of mobile phones in 2007, Global sold a total of 1.15 billion mobile phones, Nokia is one of 435 million, according to the relevant Chinese agencies to statistics, over the same period "cottage" handset manufacturers is as high as the sales volume of 150 million, but the vast majority of 1,000 yuan on the market . But the "cottage" in China, not just limited to mobile phone industry, today thousands "cottage" mobile phone companies, a significant portion of many years ago in the "cottage" CD-ROM, DVD, MP3 accumulated from the first pot of gold . In culture and entertainment, clothing, toys, wine and other necessities of life areas, there is also a large number of "cottage" manufacturers, but their "organization", the scale and impact of traditional manufacturing companies much less than mobile phone industry, as there is no mobile phone industry government indirectly through the way of a license to "participate" in them. More importantly, the cell phone as a fashion high-tech products in China to assume a lot of the general public to live the dream of fashion, so they attract a much higher degree.
Entered after 2008, with the "cottage" mobile phone more and more popular, long-term action to be suppressed and the popular desire to participate in a sudden thaw, from the economic, cultural to the political arena, almost every area of a pan-"cottage" of trend, it is immersed in the "cottage" on the existing standard, or completely self-恶搞changing. Google released in the year 2008 China's Top Search Keywords list in the "new vocabulary annual" A, the "cottage" the highest in the first; in the "largest annual search for 'What'" A, the "cottage machine What is "ranked eighth. Merriam-Webster dictionary in the same period in the rankings, Americans are most concerned about is the "Lifeboat" (bailout) and the "socialist" (socialism).
Perhaps the same surprise you, is that people in the face of "cottage" attitude: everyone is made from our own point of view or the affirmative, or negative, or support, or opposition to the judge, but a judge did not fully above the other on, for example, "is the copying should be punished" or "innovation should be encouraged." Similarly, almost none of the existing management or economic theory can be "cottage," the authority to make the interpretation of the phenomenon. Therefore, under the judge should not try to give it a unique label, but it suddenly popular as a commercial phenomenon of study, it would be more appropriate.
"Cottage" the power of
"Cottage" in China is not a new term. Its literal meaning from the "Modern Chinese Dictionary" has been explained, that is, "with defenders in the mountains where the fence" and "mountain Zhaizi village", but it extended the meaning of the more common in everyday life, and ancient, that is, "the mountain stronghold of bandits." Google will translate the "copycat" (blind imitation), and at the same time be interpreted as "the mountain stronghold of bandits." In order to show that China as a "unique" or the origin of the phenomenon, some people even use "shan zhai" as its English form, while others of their negative attitude of people is the use of "imitated" (copying, counterfeiting) of argument.
Specific to the "cottage" manufacturers may have to explain every aspect of its reasonable: for example, "cottage" in the South (especially the early Hong Kong) refers specifically to the kind of hiding in the bustling city outside the small factories that often also from the distant government supervision, all aspects of the costs are very low, access to large cost advantage, which is "Modern Chinese Dictionary" is very similar to the interpretation; As for the "mountain bandits" who is the group of active or passive drifted away from the people outside of mainstream society, and this with the "cottage" of traditional manufacturing with very destructive; "imitation" is in many emerging markets are hard to shake off the start of the fate, because this is the lowest cost and most fast way to catch up with developed countries, and the "cottage" to create their own grass-roots so that it also has been a reality, but "copying" and "plagiarism, counterfeit," and the essence of the distinction, for the latter, no matter the industry or the Chinese Government hold the position of a clear negative. As for the other situations, we can not generalize the.
No matter who you are does not matter what kind of perspective, really "cottage" have a tremendous impact of those factors will change. Nokia are on the run, "cottage" of mass destruction is the greatest phone in the price of low expectations (such as is generally the same configuration of Nokia products, 1 / 10 to 1 / 3), the price relative to its target the goal of user groups - primarily the purchase of mobile phones is the first time that low-income groups, so that they can ignore the "cottage" Quality and service deficiencies. Secondly, the "cottage" on the new trends and respond to user needs are highly sensitive, they will be able to launch a product within one month, and Nokia may easily more than half a year, which allow "cottage" can be consumer goods to mobile phones as fashion sold, such as Barack Obama formally became the President of the United States, China's "cottage" mobile phone company in his father's birthplace of Kenya Obama introduced a mobile phone, printed on the reverse side there is a significant body of "OBAMA" the words, the bottom also printed on with the Obama campaign slogan "Yes We Can", and the price only about 30 U.S. dollars; another example, the solar company's stock price in the global bullish, they called on the introduction of mobile phones loaded with solar cells; the Beijing Olympic Games to the They also launched a bird's nest, or cell phone model Fuwa.
Personalized with the low-cost, which is long-standing problems plagued many companies: how to enjoy large-scale manufacturing cost and efficiency advantages, a growing customer demand for personalized and always in response to high-performance? To "cottage" on behalf of the Chinese mobile phone for "cottage" manufacturers seem to have found an answer.
In the mobile phone market, "cottage" is daunting, because it is only the initial price of a very destructive, not only over the past large numbers of people using mobile phones can not afford, or even experienced consumers of mobile phone "sex price, "the psychological bottom line was completely broken. With the "cottage" have matured, many of them in the design and innovation with the best talent, while the latter may be more out of Nokia's accident, which makes some of the existing companies such as Nokia users - white-collar workers, have begun to purchase "cottage" handset, because their design and functionality is too attractive, the price can also support them at random to replace it for "cottage" to win a lot of the past as first-line Nokia老巢their urban market.
Demonstrated a remarkable potential in the same time, including more fields, including mobile phones, "cottage" is also controversial. "Cottage" whether the power come from? Is due to "grassroots" in the inherent creativity freely, or as a result of the "opposition" under the state more easily evade those of other enterprises can not avoid the costs and constraints?
"Cottage" where the vitality is rooted in, the answer may still not make it to this new thing under the definition of a simple, but more and more able to help those who face the "cottage" to start inviting the temptation to think about whether the choice of " cottage of "the path of trade barriers in order to subvert the Chinese enterprises, there is a more solid basis for the judge - in what kind of industry conditions, the cottage can become an effective strategic tool? It needs to match what the external factors? It is valid at the time how long?
"Cottage" rules of addition and subtraction
Why in the research and development capabilities and manufacturing scale can not contend with the traditional mobile phone giant's "cottage" handset, can be so incredibly flexible and efficient low-cost and innovative personality?
Although Nokia has its own low-end products, but also the lowest, only 500 yuan, but because it is still used in high value-added and the model of the era of excess, that is, in this 500 contains a large number of "cottage" did not provide the things, such as a premium brand, based on the Six Sigma quality, although they have a strong attraction to users, but because of its gross margin will be consumed in space, it will also leave the channel greatly reduced. In the "cottage", where manufacturers retain only 10% ~ 20% of the profits, leaving the remaining channels and end-all store, in order to stimulate sales of their enthusiasm. This has in many stores, terminal sales may be hard to sell to you, "cottage" products, rather than the same price of Nokia products, when you think of more than 150 million "cottage" mobile phone in such a "priority "have been sold, probably to understand the sales of Nokia in China, why the series down.
However, the "cottage" have been able to do so because they have firmly held their own trump card: the consumer is much lower than expected prices. And they all approach this with ZARA, Nano has many similarities, and that is flexibility in the use of addition and subtraction: In October 2007, the Chinese mobile phone license Approval System has been taken, the system allows a "cottage" to enjoy Another dividend policy. Because there is no escape from its own oversight and brands, costs associated with a dramatic compression, including 17% of the value-added tax, enter the test fee (each三四十万million), sales tax, invoices, tax, marketing and after-sales service costs, do not send at the same time as the test also time cost can be reduced substantially, and those big companies but can not be avoided, which is tantamount to the policy for "cottage" to set up a protective barrier. As many "cottage" are imitating and even copying the design of other brands, which it reduced the cost a small fortune. In addition, it is through the upper reaches of the MediaTek chip companies in the past decentralized chip design, software integration and system design, the handset manufacturers to lower the threshold significantly, as long as a few from 1 to 10 million yuan investment to open a mobile phone factory, which makes them significantly reduce the depreciation of fixed assets. In addition, to simplify the development process Another advantage is that the "cottage" can be introduced to new products faster, just in Shenzhen Huaqiang North, almost every day from 3 to 5 new mobile phones out - which is in fact "cottage" to the adder, that is, a large number of personalized design and features of the eye to fight for consumers.
It is this addition and subtraction, so that from 2002 to 2004 created the myth of the market made a license for mobile phone companies suffered drowned. Although their early rise to a large extent is the "cottage" style, for example, and they mostly do not have their own R & D institutions, but the introduction of chips from South Korea and programs, there are many foreign brands to imitate the design, the main take the low road and the second and third line market, but it is "cottage" is not complete. Because a large amount of capital spent on the ads bombed, but not adopted as a result of the integrated chip and software programs, the result is a modification of the software must be working a long time between China and South Korea, which has seriously affected the reaction rate. When the "cottage" of prosperity, they will inevitably decline, the majority of the former star of domestic mobile phones have opted out of the final, and replace them ride in the Chinese market, it is so on Long Sky "cottage" Rising Star camp. However, they remained to the "cottage" has left a precious legacy: a large number of industry experience with rich people.
However, China to produce a large number of "cottage" might also have to take place in China. This is not like a lot of people as that is the product of culture, and more likely to be China, as the capacity of the world's factory, China's dual economy model, as well as China's staggering number of real purchasing power of consumers in the lower level of the three the result of combination of factors. "Cottage" many practitioners are from China's rural areas, where consumer demand for and purchase decision-making are well known to have connections, and their level of education of many people is not high, and there is no venture capital, there are just change the fate of the dream. Therefore, "cottage" in Shenzhen is also the most developed is not surprising that, because here is China's earliest and most intensive way to attract migrant workers.
And China where the economies of scale have been fully reflected: Shenzhen ranked the world's first mobile phone production (about half of China), Li-ion battery production ranks second in the world, the world's largest foundry company employees more than half of Foxconn Here, a large part of it is concentrated in a "barometer of China's electronics market," North of Huaqiang, said the scope of 1.45 square kilometers. Here is a little more than 37 billion yuan annual income of the integration of large-scale mobile phone company, to create a cell phone almost every aspect can be here in 27 e-professional market, nearly 30,000 businesses to find solutions, from program design , software development, chip assembly, printing and packaging, logistics assembly, around the sales, after-sales service and so on, and even illegal for a number of "cottage" unlock Nokia, Apple and other companies products, low prices and to solve the problem very quickly .
So many employees together, not only solved the problem of information communication, the process can also be significant savings time, any one person as long as there is a good idea, you can quickly achieve. If you're lucky, this person will be overnight, millions or even tens of millions of wealth, even in the most popular when the stock market, which may also be far less attractive "cottage" handset. It is said that North Huaqiang inside inconspicuous office and many are not known to outsiders during the billionaires on the stealth. But as the most popular gold dream place, dream into a dream is always out overnight, the "cottage" handset from the Gold Rush also had to face strong pressure on their business model doomed to the fate: Since the cell phone as a rapid fashion, consumer goods production, it must accept the reality of the rapidly changing industry, usually a charge for Po products can be a success, but if the market does not accept, can be accumulated before the wealth of all for Ukraine are. This is the "add and subtract" the other side.
In addition, as a result of homogenization of competition, coupled with a low price as a selling point, making the price war here than any place must be relentless. In order to profit, to a part of "cottage" has reduced the bottom line, such as poor quality, fake, etc., which have allowed "cottage" may always be difficult to大雅之堂board. If a "cottage" would like to further develop, with the only draw a line, just like Sky Lang Tong. In some countries, "cottage" has been classified as unwanted products, such as the Government of India by the end of 2008 requires that operators do not have the phone IMEI code on termination of service, in the past "cottage" has been taking a number of mobile phone IMEI code share a way of存在. Unhealthy competition, poor external environment, and Approval System to stop the government licenses the use of mobile phones led to the "dividend policy" of the loss, has led some past "cottage" business down, Zhongtian Communication is an example.
Even so, such as combination of design and function and so on, "cottage" is still great potential. Has been known for leading the design of Apple, was found in the second half of 2008 introduced the new iPod music player, even in some creativity on a year ago with the Chinese "cottage" MP3/MP4 similar.
"Cottage" organization
For many years, management scholars and business executives have been struggling to find a solution method of such problems: how to enjoy large-scale manufacturing cost and efficiency advantage at the same time, customers demand more and more personalized and efficient and always make a response? "Cottage" may become a form of balance between the two.
Shenzhen mobile phone industry practitioners, but also "cottage" is a senior researcher on the nine Pan believes that the entire Shenzhen "cottage" industry is more like a virtual mobile phone companies. "If the whole 'cottage' system as a giant virtual enterprise, then, this enterprise, there is a R & D (MediaTek), has more than a hundred works departments (Mobile Solutions), thousands of products that the project team (" cottage "business machines), each of the engineering department and the project team are independent accounting and competing, of course, there are the lower reaches of the marketing network all over the world." delayed in accordance with the theory of mass customization, the "business" R & D , and other complex aspects of the program in a standardized model of the delay of its success, the project team such as the "cottage" business on consumer demand will be taken on the key gatekeeper into reality, it is not difficult for them, many of them who are selling, and each link has been off-the-shelf modules, simply mix it.
But the real let "cottage" all this into reality is to establish a kind of input and output, risk-benefit balance mechanism. Specifically, MediaTek bear a greater share of R & D work, but the cost could be a year 1 to 200 million "cottage" handset sharing. Cell phone program has been a small number of corporate research and development (board-level hardware design and system integration) and some custom work, we should bear part of preparation and financial risks, but the motherboard can be sold to more than "cottage" machine manufacturers, the costs and risks will be dispersed. "Cottage" businesses only need to drive less capital investment (mainly for shell mold and parts procurement, usually hundreds of thousands to millions, and as a result of MediaTek's program will be a new cell phone from the projects listed time reduced to 2 ~ 3 months and a further reduction in the whole industrial chain occupied the capital), their work is also simplified as for product positioning, as well as to determine the appearance of the whole tracking process management, and these only involve the selected several products. Channels and there is no end brand "cottage" of the first driving force behind sales, and they deserve the most part, the general is responsible for shipping a variety of large-scale wholesale channels are received nearly 50% of the profits, 30% ~ 40% of the space reserved for retail business profits, manufacturers, only to earn 10% ~ 20% of the profits, but companies are occupied by reduced capital risk, because the retail business channels and products must be bought.
In traditional business, where Nokia is going the way a contrast: Most links are do-it-yourself, it will be more conducive to link with each other under a decentralized framework of control, thereby increasing the efficiency of learning and collaboration. This model is its continuous efforts to obtain the scale effect, it must strive to at least a low-end handsets sold to hundreds of thousands or even millions to capital preservation, and the "cottage" handset may be able to just tens of thousands of the Department of capital preservation. For this reason, they adopted a brand that can enhance the way the so-called value-added, and in the promotion of a dominant position in trying to enable the brand to maintain consistency, but for this it must be putting in a lot of promotion expenses, which in turn further promote the increased its investment in its pursuit of more value-added, and hoped that consumers pay a premium for such inputs, so the passage of time, the company sank into a kind of "high input, high-yield" business model of the inertia of thinking, and ultimately reflected in its thinking and behavior patterns, that is the pursuit of stability and control, rather than flexible.
Many companies have adopted is called the internal market or internal entrepreneurship as a way of solution, but the company's management company in order to maintain the unity of culture and system and performance evaluation of the degree of difficulty (in fact some of the cost of enterprise-wide level can not be full calculation), have made the final had to give up its search for a completely fair and effective incentive systems.
However, the "cottage" can eventually become a new type of 21st century forms of organization, may depend on its ability in the areas of mobile phone other than the same success. At present, the Chinese chip maker VIA Technologies is more than the Shenzhen joint "cottage" notebook promotion "open ultra-mobile industry strategic alliances", hope that in the ultra-portable notebook (mainly refers to the Internet) and the field of reproduction MediaTek in the field of mobile phones model, is about to chip and pre-integrated software platform together to enable terminal manufacturers to save costs and speed up the market cycle, it was said the alliance was also behind the shadow of Microsoft. VIA Huang, deputy general manager of the Asia-Pacific region is expected at home, in 2009 the 10-inch line down to 2999 yuan from the current 1999 ~ 1499 yuan, the product time to market will be shortened from eight months to two months. While some analysts predict even more boldly, the year 1000 there will be able to access this. If the case, Negroponte "忽悠" 100 U.S. dollars over the years the computer will eventually be adopted by a fully commercial manner, we can do it, but also the scale of profit can be achieved.
In addition, the "cottage" might also have other limitations, such as the current experience shows that only when a mature industry, the "cottage" rule to be effective. Because at this time become a diversified consumer demand trends, and the various segments of industry have also been divided into many specialized modules, between the very standardization. Under such conditions, the technical threshold and the threshold was almost razed funds, financial and technical strength of the weaker companies can easily enter the market. On the one hand, flocked to the capital, on the other hand, the basic components industry for all competitors are not very different. Thus, competitors are crowding in the extension of function and design on these two sites brains, innovation occur repeatedly, this is the "cottage" mobile phone industry a strong source of creativity (see "" cottage "industry chain of the CPU") .
Of the "cottage" of the statute of limitations laws, there are many of the same voices questioned. When a "cottage" in which the success of the enterprise, has finally started to become in the past that it can only imitate and look to challenge the mainstream and the side of enterprises, it is still able to maintain the old grass-roots power of the times? Formed, it is still based on large-scale collaboration to maintain the flexibility and cost advantage? In order to own and other "cottage products" off grid areas, it will inevitably fall back into the brand of "conventional"? How the quality of services used to be a series of "lost" things? Really do not need to carry out technical R & D investment? When those "cottage" of the company through the accumulation of a certain period of time, expectation grew up, we must face the dilemma of a series of choices (see "" to the mountain fastness of "dilemma").
When industries are ripe, "cottage" as a business choice, "the easier part first," growth path, so that grass-roots companies have the opportunity to more rapidly in the industrial chain of large-scale collaboration assigned a share. However, after the enterprises to grow, after the "cottage" lose the identity of the times, all when they grow up to become the "cottage" of the collective confusion manufacturers.
2009/04/28
Projector mobile phone Shanzhai look to big-screen TV?
The phone, called the projection LitPhone CLP from Shenzhen digital display Co., Ltd. (SCT Optronics Company Ltd.) Design and production, and in the spring of 2009 Hong Kong Electronics Fair (Hong Kong Electronics Fair) on display. LitPhone is a GSM phone, the same time, it also supports CMMB TV tuner functions, of course, the popular touch-screen functions can not be closed, and finally of course LitPhone a small built-in projectors, but is still not clear we have built LitPhone native projector How much resolution in the end.
2009/04/27
U disk phone line? ! Cottage manufacturers say - I still can!
A couple of days ago to introduce a mobile phone intercom and three defenses, I feel quite good. Cottage today gave us a new one dedicated phone mine - line U disk phone. U-line disk are common, firms are mobile phones are everywhere, but they are few and far between combined
A great spokesman for the licensing - satay chiling aunt's originator to have. Brand mobile phone itself is also quite loud - Changhong, but is not that we all know is another matter of Changhong, since there are many cottage Nokia machine called themselves ... ...
The back of a very simple, pure white with silver decoration of the U disk.
A "completely unlike the mobile phone" phone, this phone is indeed in appearance left us with a lot of unlimited reverie, the original mobile phone can also be made this way. The basic functions of the above, this handset is simple simple simple again, in addition to telephone functions and messaging functions, this phone is more like a true MP3 music player. In any case, however, we must for this phone to add a creative, he's there to break our traditional concept of mobile phones.
A "completely unlike the mobile phone" phone, this phone is indeed in appearance left us with a lot of unlimited reverie, the original mobile phone can also be made this way. The basic functions of the above, this handset is simple simple simple again, in addition to telephone functions and messaging functions, this phone is more like a true MP3 music player. In any case, however, we must for this phone to add a creative, he's there to break our traditional concept of mobile phones.
2009/04/23
China Internet infringement cases: the Notary Office with a suspect "cottage software" into the focus of
Internet cafes in the local area network that provides the film "The Promise" violation of the right to disseminate information networks, China's Guangdong Kai Cultural Development Co., Ltd. will be an Internet cafe in Kunming court. 21, the Kunming Intermediate Court heard the case, but people's attention from the act of violation itself, steering the notary public notary in the course of the use of a "cottage Software." Experts believe that this description is the concept of intellectual property protection people.
According to company representative said Kay, the company owned the movie "The Promise" the right to disseminate the information network. Found in 2008 in Kunming China Feihong五华区Internet for the purpose of profit in its local area network to provide the public with "The Promise" online broadcast business. Such unauthorized acts of its serious violation of their lawful rights and interests, then went to court.
Court trial, the company produced in the Kai from Kunming notarization of a notary public, in-line on-demand "The Promise" The video evidence to prove violations Feihong Internet. However, on this evidence the defendant questioned the evidence that the notary public for the software "video screen experts" itself is unregistered "cottage" software, and software plug-ins can be reached by way of the bylaws completely inconsistent with the objective truth of the conclusion , there are significant loopholes. Defense counsel said: "The notary public is evidence of serious security, there should be no major flaws."
Broadcast journalist in court by the notarization notary public to see the CD, from start to finish really has been there on the screen of "unregistered screen video experts," the red font. The plaintiff lawyers have said that as a regular notary national institutions for the notarization of the relevant software has its own internal regulations, not in the absence of sufficient evidence to question the circumstances.
Intellectual property as a result of Awareness Week this week, so the court and Internet cafe in Kunming trade associations were invited to come sit in the boss of many Internet cafes. They have said that to enhance their awareness of the law related to intellectual property rights have an important role.
According to company representative said Kay, the company owned the movie "The Promise" the right to disseminate the information network. Found in 2008 in Kunming China Feihong五华区Internet for the purpose of profit in its local area network to provide the public with "The Promise" online broadcast business. Such unauthorized acts of its serious violation of their lawful rights and interests, then went to court.
Court trial, the company produced in the Kai from Kunming notarization of a notary public, in-line on-demand "The Promise" The video evidence to prove violations Feihong Internet. However, on this evidence the defendant questioned the evidence that the notary public for the software "video screen experts" itself is unregistered "cottage" software, and software plug-ins can be reached by way of the bylaws completely inconsistent with the objective truth of the conclusion , there are significant loopholes. Defense counsel said: "The notary public is evidence of serious security, there should be no major flaws."
Broadcast journalist in court by the notarization notary public to see the CD, from start to finish really has been there on the screen of "unregistered screen video experts," the red font. The plaintiff lawyers have said that as a regular notary national institutions for the notarization of the relevant software has its own internal regulations, not in the absence of sufficient evidence to question the circumstances.
Intellectual property as a result of Awareness Week this week, so the court and Internet cafe in Kunming trade associations were invited to come sit in the boss of many Internet cafes. They have said that to enhance their awareness of the law related to intellectual property rights have an important role.
Shanzai champion awards ceremony
Will be able to spend money in the "Bird's Nest" version of the cottage to enjoy a full set of Olympic champion awards ceremony (including the award to wear uniforms, boarding podium, hands the torch Xiangyun, Miss Etiquette flowers, photographed), the daily quota is 2008. Recently, there have been exposed users expected, led to an uproar. After verifying the reporter found that there is such a feature! (April 22, "City Express")
This cottage（Shanzai ） is a desecration of Honor
Camera images of travel and tourism is a very common thing, to wear clothing to the role of the conversion time is understandable, but to accept the award wearing a dress, Deng podium as a "champion" to take photographs is wrong, there are blasphemous title smacks of Honor.
General tourist attractions to provide clothing to the needs of tourists, adventure tourists to meet the psychological, is to promote tourism as a means of economy, but also play a role in the dissemination of folk culture. However, any capacity can not give experience, such as Champion.
Championship is an honor, it is a symbol of the spirit as well as universal values. The version of the cottage is a champion awards ceremony with money in exchange for the "champion", making the podium and the loss of a certain sacred title. The belief is built on the basis of fear, if you can spend some money, "rash", will be the desecration of the natural flavor. Thus, such acts should not be. (MAO Zhong-bin)
Right when the game should not be too seriously
There are Internet users have pointed out that "there is no cultural connotation of development, is the (Olympic) the largest waste of resources." This is over-react. "Cottage version of the full set of Olympic champion award ceremony," compared to "genuine", even in the form of deceptive enough program, it is impossible to take seriously. Romance is so playing experience, why一惊一乍.
In fact, the nest is the place a carnival. Such as the International Olympic Committee, chaired the fourth Tromsø Ed said: the Olympics "for young people all over the world gathered together as brothers, as provided an opportunity." In fact, so the Olympics is more a carnival festival, held the Olympic Games, so that This "Carnival" to continue the argument, so the resources of the Olympic Games "development" is not contrary to the spirit of the Olympic Games.
Of course, the collection point fee is understandable. Olympic Games have long been market-oriented operation of the venues after the Games, of course, should also be the case. Moreover, the "nest" to reach a total construction area of 250,000 square meters, only health, safety, fire fighting, maintenance of these direct costs less than one year or less will not be 60 million yuan, to the "nest" is brought about by the operator pressure. "Bird's Nest" a lot of innovation in business, it can be considered a new contribution to the Olympic Games.
Therefore, as long as they are operating in the framework of the law, we may wish to "nest" a greater degree of freedom of operation. (Qian Su-Wei)
This cottage（Shanzai ） is a desecration of Honor
Camera images of travel and tourism is a very common thing, to wear clothing to the role of the conversion time is understandable, but to accept the award wearing a dress, Deng podium as a "champion" to take photographs is wrong, there are blasphemous title smacks of Honor.
General tourist attractions to provide clothing to the needs of tourists, adventure tourists to meet the psychological, is to promote tourism as a means of economy, but also play a role in the dissemination of folk culture. However, any capacity can not give experience, such as Champion.
Championship is an honor, it is a symbol of the spirit as well as universal values. The version of the cottage is a champion awards ceremony with money in exchange for the "champion", making the podium and the loss of a certain sacred title. The belief is built on the basis of fear, if you can spend some money, "rash", will be the desecration of the natural flavor. Thus, such acts should not be. (MAO Zhong-bin)
Right when the game should not be too seriously
There are Internet users have pointed out that "there is no cultural connotation of development, is the (Olympic) the largest waste of resources." This is over-react. "Cottage version of the full set of Olympic champion award ceremony," compared to "genuine", even in the form of deceptive enough program, it is impossible to take seriously. Romance is so playing experience, why一惊一乍.
In fact, the nest is the place a carnival. Such as the International Olympic Committee, chaired the fourth Tromsø Ed said: the Olympics "for young people all over the world gathered together as brothers, as provided an opportunity." In fact, so the Olympics is more a carnival festival, held the Olympic Games, so that This "Carnival" to continue the argument, so the resources of the Olympic Games "development" is not contrary to the spirit of the Olympic Games.
Of course, the collection point fee is understandable. Olympic Games have long been market-oriented operation of the venues after the Games, of course, should also be the case. Moreover, the "nest" to reach a total construction area of 250,000 square meters, only health, safety, fire fighting, maintenance of these direct costs less than one year or less will not be 60 million yuan, to the "nest" is brought about by the operator pressure. "Bird's Nest" a lot of innovation in business, it can be considered a new contribution to the Olympic Games.
Therefore, as long as they are operating in the framework of the law, we may wish to "nest" a greater degree of freedom of operation. (Qian Su-Wei)
In response to China's Intellectual Property Office is not to imitate cottage culture of innovation
April 23 news sites, according to China Intellectual Property Office, China Intellectual Property Office Tian Lipu, the "protection of intellectual property rights in China in 2008 the situation of the press conference", the first "cottage culture" to respond to that part of mobile phone firms are suspected of infringing intellectual property rights of others, imitation, copying is not innovation.
China's State Intellectual Property Office Tian Lipu
Tian Lipu said recently, "cottage culture" speculation very hot, want to raise two points in this regard: on the one hand, China is a rule of law in the field of intellectual property we have a sound system of law, any manufacturer, the market launch of the product must be in compliance with Chinese laws, including intellectual property laws. I saw a recent research report written by his mobile phone firms devoted to an analysis of the situation, the report noted that a considerable number of mobile phone firms have been suspected of infringement of one another's design patent and trademark rights. So I think this phenomenon certainly is not worth doing anything, even a propaganda and cheered, because they are already suspected of violating the law, has been arrested for violations of intellectual property rights of others, it is necessary to know that copying and copying is not innovation, and for this reason I think we should have a clear position and attitude.
On the other hand, I think that if an enterprise, whether it is in the cottage in the village, or in the plains, it produced a product, the product embodies the creativity and innovation, but also good quality and more features, does not infringe the rights of others At the same time, consumers will be able to accept again the price of the market and I think this is positive, in fact, this is one way of innovation. So from the perspective of intellectual property rights, we analyze the "cottage culture", "cottage phenomenon", we can draw such a conclusion: We all have praised the innovative and encourage any violation of the rights of others we do not support, does not support.
China's State Intellectual Property Office Tian Lipu
Tian Lipu said recently, "cottage culture" speculation very hot, want to raise two points in this regard: on the one hand, China is a rule of law in the field of intellectual property we have a sound system of law, any manufacturer, the market launch of the product must be in compliance with Chinese laws, including intellectual property laws. I saw a recent research report written by his mobile phone firms devoted to an analysis of the situation, the report noted that a considerable number of mobile phone firms have been suspected of infringement of one another's design patent and trademark rights. So I think this phenomenon certainly is not worth doing anything, even a propaganda and cheered, because they are already suspected of violating the law, has been arrested for violations of intellectual property rights of others, it is necessary to know that copying and copying is not innovation, and for this reason I think we should have a clear position and attitude.
On the other hand, I think that if an enterprise, whether it is in the cottage in the village, or in the plains, it produced a product, the product embodies the creativity and innovation, but also good quality and more features, does not infringe the rights of others At the same time, consumers will be able to accept again the price of the market and I think this is positive, in fact, this is one way of innovation. So from the perspective of intellectual property rights, we analyze the "cottage culture", "cottage phenomenon", we can draw such a conclusion: We all have praised the innovative and encourage any violation of the rights of others we do not support, does not support.
2009/04/22
South Korean media: China should completely eradicate the culture of cottage
News April 21, South Korean media, "Korean Daily News" published an article today, saying at a press visit to the north of Shenzhen Huaqiang phone store very large firms, to support the related businesses of more than 1000 staff and 200,000 behind the people of Shenzhen 1,000,000 . At the end of the article said that China should not be able to clear up the situation prior to the total eradication of cottage culture.
The following is a "Korean Daily News" reported that the full text:
▲ 18, China, Shenzhen Huaqiang North Trade Circle cottage of a specialized cell phone stores. A total of 4 layers, each layer of the building are small and labor-specialized stores phone. Shenzhen, the city had only 35 such places. Korean Daily News correspondent Shenzhen =李恒洙Photo
"Anycall" and "Anycoll", "iPhone" and the "HiPhone", "Nokia" and "Nckia" ... ...
China is the world's "cottage base." In China, home appliances, especially mobile phones "cottage fashion" is now completely changed the flow of genuine mobile phone order. It is said that the city of Shenzhen in southern China to 100 million people rely on "cottage phone" to make a living, even the local "red oranges, apples fainted," said.
Huaqiang North, Shenzhen City, one of the most bustling shopping district. 4 here and the centerline of the road in the middle of the sidewalk with a certain distance between the Samsung and LG billboards. Avenue on both sides there are Samsung, LG, Nokia, Apple and Motorola and other electronic products around the world well-known chain stores row upon row of expertise.
Saturday, April 18 around 2:00 p.m., reporters were crowded to the crowd挤去finally came to the road 20 meters inside the "pass out digital city." Inside the dilapidated building, thousands of traders, customers and mobile phone mix was packed crowded.
Next to the escalator on the second floor shop sales staff reporter施少雄pull his party, introduced a copy of Samsung F-408 mobile phone firms. He said there are many features of the phone, is almost the same quality and authentic.
But as long as careful a look, you can see the cottage goods. Image and boot the phone screen is almost the same and so on and genuine, it is almost impossible to distinguish, but the phone is not a sign of the surface "Anycall", but "Anycoll", "Anycom" or "Anyacll". Adhesion施少雄told reporters: "Anycall genuine price for the 2880 yuan (about 56 million won), but as long as 380 yuan (about ₩ 76,000)."
Not only Anycall, the U.S. Apple's "iPhone" logo was changed to "HiPhone", "MyiPhone" or "TiPhone", the color is different at first glance seems to be deliberately made the same product. World number one mobile phone business, "Nokia" logo "Nokia" has been changed to "Nckia", South Korea's "LG" has been changed to "LC", feels like the same product.
"Ming Tong digital city" near the "Yuanwang digital city" is also the case. Apple's "cottage" is more Yuanwang digital city in the first floor of a shop, a bloated body, wearing a light-colored sunglasses of more than 40-year-old female to 1100 yuan each (about 22 million won) the purchase price 3 the "HiPhone" phone. Come from Hong Kong, she said: "The main functions used have found no inconvenience." She said a friend to buy a few.
Recently, it is difficult to identify "high imitation machines" are endless. J a mobile phone expert said: "A few days ago here and bought a imitation." He took out an identical appearance, functions similar to "cottage iPhone". The genuine phone price 5600 yuan, but J has spent only one-seventh of a, that is 800 RMB will its purchase. From all appearances, the English name "iPhone" and the Apple logo cut off a piece of the same, the menu shown in a number of functions and the order of 10 is almost the same. A J, said: "and genuine compared to the basic functions, the game features, touch screen, multimedia capabilities and so the same amount of money, cottage machine still camera, and not genuine."
More than 20-year-old reporter to the clerk asked the woman said: "The sale of counterfeits nothing to do it?" Female clerk smiled and said: "function, and prices cheap, what is the problem. Orange red, Apple fainted."
According to the Shenzhen Statistics, as of the end of last year at the Electronic City, Huaqiang North, a total of 39 business areas in which more than 10,000 square meters (about 3000 square meters) of the 35 stores. More than 10,000 counter area of 2-3 square meters of shops in the wholesale and retail "cottage machine."
In China, imitation, imitation mobile phones in particular, is known as "cottage machine." Means that there is not genuine, from the word for "nest brigands" and "cottage" is used. Mobile phone firms in Shenzhen is a huge market, about 100 million people to make a living. Hong Kong's "Ming Pao Daily News" recently reported that: "Huaqiang North shopping district and the nearby market firms that support the livelihood of more than 1000 enterprises, as well as the 200,000 staff behind the one million people in Shenzhen."
Cottage sales in China, how to drive? Hong Kong's "Ming Pao Daily News" reported on the 7th, said: "China's' cottage machines' annual sales volume of around 200 million." "Ming Pao Daily News" said: "China's mountain fastness machine and the core region is the birthplace of Shenzhen, Shenzhen, the first core region Huaqiang North is. "The paper, in particular the iPhone has 90% of firms are from all over the flow of China.
Hong Kong, Shin I, Kim's lawyer, said: "Taking into account the national dignity, the Chinese should not be able to clear up the situation prior to the total eradication of cottage culture."
Key words: cottage
Dictionary meaning, the novel appeared in the "den of brigands (cottage)." Recently used to refer to "imitation," "fake." Almost identical with the genuine product is called the cottage products. But in China, the cottage was used as a creative and create a positive meaning, such as when the brigands nests than negative meaning, such as more time.
Yan: to the "Shanzhai culture" to do a specific analysis
Popular in recent years "Shanzhai culture," said Yan, cottage culture is not a simple denial of the affairs of the community will have new social reasons for it, there are certain social causes, but we do have some specific analysis.
Yan said that "Shanzhai culture" inside things, first do an analysis of some specific, some of it is copyrighted, is a creation out of something. There is a certain category it belongs to the grass-roots, or the public, or the existence of such a group created their own thing, to enjoy its own copyright, but the law can not be inconsistent and, in accordance with the law to protect his copyright, the use of his works to achieve He's permission. There is also a category, an infringement of the need in accordance with the law, a negotiated settlement to terminate the infringement.
In addition to the above two cases, Yan believes that this will be a transition between the two, how to define the transition, such as a number of imitation? Imitation of those who have to distinguish between the overall structure to see if they do not constitute infringement.
The problem of cottage, Yan believes that one should have a positive attitude and have a peaceful mind, they should be able to accept the attitude of an inclusive view "cottage" in this context continue to guide and standardize it, it toward the healthy direction, toward
In conformity with the law, the public and welcome direction.
Cloning from the Steve Jobs said that the Chinese firms so-called "innovation"
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For example, the Jobs and Woods was in the box wood assembled Apple Ι, not with the keyboard and display, the quality will not go well. Early personal computer manufacturers are also cloned buildings. Compaq is the birth of several of Texas Instruments engineers hope to create a similar Osborne I and the cloning machine, but it can be compatible with IBM PC, then you can use for the IBM PC developed many software tools.
The late 1980s, IBM personal computers in the decline of the market, the most important one of the reasons is because of the cloning machine to imitate them too many manufacturers, the latter in order to lower the price of the market taken away from IBM.
Jobs cloning from a Kan Kan firms in China's so-called "innovation"
Cloning machine manufacturers those years and today there are many manufacturers in our country cottage similarities, such as low-cost manufacturing, quick to imitate, low to snatch the market. But there may be a lot different, why the former is seen as a successful marauder, and the latter is difficult to sustain.
I do not deny that mountain fastness machine in the so-called "migrant workers" market success. But now, even if China's vast rural areas, not to find individual cottage used machine may be will tell you: "the cheapest or the best quality Nokia mobile phones, and not bad for several years." Whether you think that is good or cottage good, but the fact is that it did not succeed to enter the mainstream market.
If the back 5 years ago, this cottage may be used in a lot of technology companies are the world's top: 2 GB memory card, 5 million pixel camera, MP3/MP4, video features, touch screen technology, ultra-long standby, which are firms today the most common mobile phone functions. Even today, many mainstream mobile phone in the "functions" are difficult to go beyond the mountain fastness machine. Function from the "literal description of" respect, iPhone's 2 million-pixel camera, filming does not support video, does not support MMS and replacement batteries, mobile phone in the cottage is a mentally handicapped child.
In other words, the mountain fastness machine never lost in the functionality. The technical long-term, similar cloning machines firms should be able to access the market is successful. Assumptions are not in the majority of mobile phone camera and video functions, if you take the lead in providing this function, you will not be regarded as innovative and cottage. Although your technology is not very mature yet, and even many shortcomings, but this time the user is a function of the focus of attention of "or."
However, if the majority of phones have this feature, but you have to do the poor, you are the cottage, even though you may be, but this time the user is a function of the focus of attention of the "good or not" - it focuses on reflected in the user experience and quality assurance.
Jobs cloning from a Kan Kan firms in China's so-called "innovation"
Newman is a good example, is said to explode in the MP3 market in 2005 it achieved good growth, because at that time people also get MP3 Walkman contrast, the focus of attention rather than MP3 "or good" but "there are or not. " However, once the market is mature, product quality has become critical.
In the field of consumer electronics such as mobile phones, the relationship between software and hardware is almost parallel, Apple product manager for Apple's products has revealed the secret of success is: "perfect hardware inside the perfect software package."
Software is in itself many of the weaknesses of the company, so most of the use of local firms in Taiwan's integrated chip substrate, it is said on the basis of a number of engineers to be completed 20 days on a cell phone software, the lower its standards is also an Nature.
Jobs cloning from a Kan Kan firms in China's so-called "innovation"
To tell the truth, the above paragraph that the iPhone nano "false sense of touch wheel," I do not dare to use, and I have used a similar imitation iPod, visit the 30 songs have to press the "Next" 30 times, not to mention the back to the horrors of the higher level menu, and basically you document it difficult to ascertain the relationship between the level of the structure.
In hardware manufacturing, even though China was regarded as the world's manufacturing plants, although the iPod and the iPhone is also printed on the back of the "Made In China", but the precision manufacturing process but not the majority of the hands of the mainland manufacturers, and in the other side of the strait .
From hardware manufacturing, whether there are a few Chinese companies can create products that make perfect, let alone touched?
In terms of software, hardware, or a marketing strategy, I feel that it is apples and cottage areas of consumer electronics two extremes. If we take the spirit of Apple as the most innovative companies, which look at how this cottage?
China's 3G era cottage is expected to ship this year ~ ~
Currently prevailing in China, three 3G standards have a different focus on their own, and the introduction of the time not too long, the current markets that are too early to become the leader who will hold, and the cottage is the profit of manufacturers only, it is bound to have to wait until the market which have a tendency to open only after efforts to do so, the program is not an important issue, if they wish, the 3G mobile phone firms can be produced by us, another vendor said in a telephone them. He told reporters that as a result of WCDMA and CDMA2000 chips Qualcomm patents for all, the current price for the chip maker in terms of some high mountain fastness, which is inconsistent with the operation of low-cost firms. While the TD is because the mobile does not support current cottage machines, and some manufacturers are not optimistic about the future of mobile TD, which led to the current market few TD mobile phone manufacturers to join the ranks of firms.
However, markets also have different opinions,怡亚's a person in charge said that although the program is not a problem now, but the need for 3G mobile phone companies have their own R & D capacity, which is different from the previous 2G mobile phone companies just want a few hours assembly with different accessories. In his view, which is currently in the market to support the 3G chip in the motherboard, as well as out of stock is in a state that many second-tier manufacturers, including companies such as Amoi exists the problem of insufficient material, it is impossible there are too many companies fall into the hands of cottage. However, he believes that the 3G mobile phones this year, firms will certainly be available in the second half, but these may be used in 3G mobile phone chip and motherboard are the European version, which is currently in the three 3G standards will be set up among the many different parameters, Thus, the instability may occur phenomenon.
However, markets also have different opinions,怡亚's a person in charge said that although the program is not a problem now, but the need for 3G mobile phone companies have their own R & D capacity, which is different from the previous 2G mobile phone companies just want a few hours assembly with different accessories. In his view, which is currently in the market to support the 3G chip in the motherboard, as well as out of stock is in a state that many second-tier manufacturers, including companies such as Amoi exists the problem of insufficient material, it is impossible there are too many companies fall into the hands of cottage. However, he believes that the 3G mobile phones this year, firms will certainly be available in the second half, but these may be used in 3G mobile phone chip and motherboard are the European version, which is currently in the three 3G standards will be set up among the many different parameters, Thus, the instability may occur phenomenon.
China's cottage culture is intentional, or grass-roots wisdom? Is the attitude of inferiority, or grass-roots entertainment?
Background: Dear listeners, in particular the recent fire there is a word, the word "cottage", "cottage" of the word from the Cantonese, have占山为王, officials refused to accept the jurisdiction of the taste, there is a meaning that is "small, small-scale "and even a bit" underground facility "means. Some time ago, there are "cottage phone", they look especially like Nokia, Samsung, this looks like the international brands, trademarks, design as an international brand in particular, the mobile phone features an extremely rich, extremely low prices, quality, extremely reliable, with not two days, the bad, not bad after-sales maintenance. Now, not only mobile phone firms, there have been small and labor-star, as long as the star, will be able to face off with star走穴to make money, such as cottage version of Jay Chou, Li-like cottage.
Not only that, but there was even a version of bird's nest cottage, cottage-like God seven spacecraft, like the Spring Festival Evening Show cottage. Cottage from the products, the development of a culture, a culture characterized by cottage there are three: first, very cheap, very convenient, but the quality is not靠谱; Secondly, the four "special", in particular, to imitate, in particular, can be copied , in particular, can not be original, in particular, can not be innovative. Third, the ordinary people to participate. Some people say that culture cottage, and let the people get benefits, and some people say that culture is a shame cottage, easily lead to the proliferation of counterfeit and inferior goods, piracy, it should be opposed. Dear listeners, cottage culture, especially low price, quality is not particularly reliable, you are such a "cottage culture" any ideas?
Cottage products, so why red?
Pei Yu: We are the culture, the whole transition, system construction, ideological, cultural construction also flawed in many ways, this cottage to take advantage of the many manufacturers, mobile phone firms that take advantage of such drilling. Cottage products this path there is no hope is dark because it is the low value-added, product design, plagiarism, infringement of the road. We look at firms in the escalating mobile phone, in fact, the more upgrades the more there is no hope, is that our regulatory and legal environment in the continuous improvement of copying and reproduction of the road is narrowing.
Zhou Qiang: I do not agree with loopholes that phone firms can not be said to all the cottage, I am the master of my domain, each with its own territory, and cottage has its own territory, international brands have their own territories.
Pei Yu: I can not agree with the territory that we want to rule, regardless of the market economy or a modern human, the rules are fair and say, cottage products, you do not observe the rule of law, of not abiding by the rules, you have no place.
Zhou Qiang: I do not agree that the emergence of firms, that is unfair to break the rules, the old pattern of subversion. Rules are not formulated by the high consumption group, and people can not break the rules on it?
Pei Yu: In fact, ordinary people not to break the rules, but rules are most in need, because the people, the grassroots is the vulnerable groups, the rules for many of the people and safeguard the rights of the grassroots. Cottage products What is the most crucial? Cottage is a defective product is a commodity. Products and goods is not the same as here can not be altered the idea of after-sales service of goods, including products +. Cottage products is the lack of after-sales service, and this is consumer fraud.
Zhou: You have also altered the idea. Cottage cottage does not mean mobile phone culture, there are many firms, the firms of various cultural phenomena, the cottage is not a simple cell phone.
Moderator: In fact, we buy a cottage in the product, all know that these are false, the packet LV cottage only 50 money, all know is false. However, a person bought, just like myself to buy a LV bag. Although it is false, but what she is willing to, fraud does not exist.
Zhou: Yes, what is fraud, that I made a fake, but I tell you this is true. This is a fraud. The cottage is a fake product, consumers are aware.
Pei Yu: Simulation cottage is why there KFG, you should not be a KFC? The design of other people's trademark rights, intangible assets, all copy for their own use, it is very despised business practices.
Zhou: We are cottage, screening should be treated, and that violation of intellectual property rights and legal, of course, we can not encourage, but not all firms are pirated, is infringing, are against the interest of others.
Pei Yu: A friend said that his mobile phone firms are not bad for three years, this is a typical example, consumers pay what to buy, the first is to buy products, the second is to buy services. Products and services to不能区别open, market economy, this is a complete consumer behavior concepts, we can not just look at how the firms performance, but also how to service, bad phone firms, the Department did not repair the bad, there is no responsible. It is a defective product, I say "fraud", not to say that products firms lie to you the money, it is your money pit!
Zhou Qiang: cottage phone problems, but usually the big brand mobile phone is also a problem, there is a certain brand of mobile phones, after I bought, but also problems keep, like you said, I went to repair, but the service is good, but But the quality of customs is still very much bother.
Pei Yu: we are talking about cottage, can not assume that the quality of brand mobile phone is perfect. We pay attention to rules, each of us should not be a wolf, of course, is not sheep, we are what? Is a compliance, and compliance with social order and cultural fair, orderly and fair problem is fundamental. If a person is willing to be someone else I am deceived, willingly deceived the freedom of the individual, but in the end how many people will willingly deceived them? I花了钱Why was willing to hang it?
Moderator: We can summarize the characteristics of the product firms, first, cottage products "strong" - ability to imitate almost be confused as real ones; Second, cottage products "low" - about a low price, so that people can afford, useful; Third, cottage products "soon" - the rapid production of composite system can be fast in popularity among the common people; Fourth, cottage products to meet the psychological needs of people - although not high-income groups, but also can be used on Our high-end consumer goods.
Pei Yu: I think words should be changed, you said cottage "strong", I said it was "false" to imitate the stronger force, the greater was false; Second, you say it is "cheap", I say is "inferior", people do not buy low quality goods, but low-cost low-quality, defective products. Third, you say "fast", I said, faster transmission of infectious diseases, infectious diseases spread quickly, we can not just speed. Fourth, you meet the psychological needs it, I think, or to meet the needs of a vanity.
Zhou Qiang: I do not say so. I do not agree with your point. You say it is "false", imitation can not be classified as "false", a person in their lives, always learning, always have to imitate, you can not say that he is false. First there is a process of imitation. You can not say it is false.
Pei Yu: I do not agree with you that, when a child is to imitate, we say that he is learning, but always an adult to imitate others blindly, we will say that he silly. Imitation of Modern China, as early as when? In an era of Lin and Wei Yuan, a sentence is "Yi Shi Yi skills to the system" to more than one hundred years now, fast 200 years, Chinese people should "grow up", and it should be "mature" the. The most typical character cottage is Li, a Westernization Movement, is a cottage campaign to imitate this, to imitate that, as a result, the big powers is always one step ahead of us, not the most advanced technology so that we imitate, we are always slow to imitate the half a beat, the results of its failures, there is no way to imitate. Copying more than one hundred years, the sober! ! Where is our creativity, our ability to innovate, where?
Entertainment cottage there is no sense in the end?
Jay Chou辣妹子player version of the "Compendium of Materia Medica"
Pei Yu: the song itself a problem, we have been able to hear the song, Jay Chou acquiescence because the existence of this song, if I do not agree with Jay, the copyright holder does not agree, then we can not hear this a song.
Zhou: The question is why it is there acquiescence Jay Chou, he still has a certain reason.
Moderator: Is there any entertainment in the end cottage significance?
Zhou Qiang: cottage entertainment of course, you worthwhile, cottage contains a lot of firms not only products, we should explore the cultural perspective. Our culture has been encouraging and the flourishing of a hundred schools of thought. Only in this way, people will more and more rich and colorful life.
Pei Yu: let a hundred flowers blossom and a hundred schools of thought, there is no right or wrong, but we need it from another point of view, the Wong family, flowers, and we of these "home" and "flowers", but also come up with their own attitude, and show their own point of view. Entertainment cottage have meaning? I think there is no significance. Cottage culture is of no value to the core of the culture, cottage culture if we can say that, it can be said that Chu Pa-chieh is a handsome guy!
Zhou Qiang: If we say that Chu Pa-chieh is so handsome, nor is it can not.
Pei Yu: lame. Cottage culture is meaningless, this is normal when a person is sleeping, you can say he was thinking of it? Thinking of a person can not live, we can not say what is the meaning that people can not be in the "significance" in life.
Zhou Qiang: I would like to ask Pei, what is entertainment? We look at animation cottage, cottage performances, is happy.
Pei Yu: people in entertainment are also the aesthetic needs, the grassroots will also have the right to have a sense of aesthetics. We should respect people's aesthetic standards, ah!
恶搞cottage culture is not?
Pei Yu: people need to vent, the need to balance their mental, is a恶搞exist, there is reasonable, we recognize the existence of恶搞, but we can not be said to be noble恶搞.
Zhou Qiang: I do not think it is恶搞, so I do not see, it reveals a people's psychological feelings. It is the wisdom of its own, to come up with things to the cottage is a very thoughtful, creative, is elite. However, by a shell, the performance of their ideas. People read, very pleased to be able to ignore his ideas.
Pei Yu: cottage version of A Dream of Red Mansions, what ideology, are copying the idea of A Dream of Red Mansions, there is no innovation. We are talking about entertainment, although the entertainment there is a "music" word, but the purpose of pleasure rather than entertainment, entertainment is aimed at people to have comfort, entertainment rather than music, the music when the music, when the cry will cry. We see the tragedy, crying mess, is not pleased, but the entertainment is tragedy. Entertainment is to meet the aesthetic needs of people, it is not simply fun.
Star cottage, will it turn red?
Moderator: Now we come to talk about the views of star cottage, for example, a cottage version of Luciano Pavarotti will not fire up?
Zhou Qiang: A cottage version of Luciano Pavarotti, not only looks like, but to sing, and so will be able to fire up. For example, our version of Star cottage, cottage, what version of Jay Chou's ... ...
Pei Yu: Jay Chou a cottage, cottage version of the fear of red瓦罗蒂not sure, he was just imitating, learning to die and I, super-me win ... ...
Zhou Qiang: you do not learn how the ultra?
Pei Yu: This is not to learn, this is plagiarism, a simple copy.
Zhou Qiang: learning process, first of all, the process is a copy. For example, we listen to the teacher in the classroom lectures ... ...
Pei Yu: But we can not always learn from an artist, a singer can not always imitate ... ...
Zhou Qiang: live and learn the old ah
Pei Yu: learning, but also innovation, can not live and reproduce old ah!
What is the mentality cottage?
Moderator: two guests wiped sweat, the two excited越说越ah, in fact, worthy of our cottage culture of discussion, why cottage fire in this way. We may wish to explore the "cottage mentality", for example, our animation and innovative small.
Pei Yu: We have the animation, is a Journey to the West, that is,宝莲灯, we see the world's cartoon, Transformers, Star Wars, are original works. This shows that our culture too complex to rely on, or the path of our culture is too dependent. We are now is the lack of innovation, innovation and cultural innovation. Our culture is indispensable, not the lack of inheritance, lack of innovation. We are now most needed is a culture of innovation and innovative thinking. Why we oppose the cottage culture, it is the old-fashioned culture, is to imitate, has done nothing of the culture is the culture of the regressive nature. We learned a lot, we have our own things!
Zhou Qiang: If we are learning a lot of learning very well what to say倒也没The question is, now, we did not inherit the succession, and there is no innovation and better innovation. For example, in terms of our education, that child's ability to imitate, innovation is not strong. However, we can not do not have a strong ability to innovate, to deny his strong ability to imitate.
Pei Yu: do not have a strong ability to innovate on the overall quality is low. We say that the mentality of mountain fastness, it is a cultural attitude of inferiority, we do not have the innovation, did not dare to try, does not do well, we are afraid of being ridiculed, fear joke, stuck to the Chinese people this is our national character a weakness.
Zhou Qiang: inferiority can not be said that it should be said that everyone has the chance of the ... ...
Pei Yu: There are opportunities, why do not dare to try new ... ...
Zhou Qiang: He is trying to ah ... ...
Pei Yu: He did not try to innovation, but in the attempt to copy, ah, ah ... in the attempt to back ...
Zhou: Why do I say that imitation is the retrogression?
Moderator: Well Well, the last in the program, and I hope you all in one sentence, to talk about cottage life is not valuable, it is not valuable to the cultural life of ordinary people?
Pei Yu: He is of no value to life, the cultural life of value, that is, eight words: cottage out towards the world, with international vision and civilizations to observe our culture and life.
Zhou: It is a valuable life, every day we eat a big meal, the time will need a long time to taste dishes, close to the lives of ordinary people.
Pei Yu: close to the lives of ordinary people there is nothing wrong, but also the aesthetic of the ordinary people, ordinary people also need to really, good, and the United States culture.
Zhou: Why do firms not true, the United States?
Pei-yu: The cottage is a fake and inferior of.
Not only that, but there was even a version of bird's nest cottage, cottage-like God seven spacecraft, like the Spring Festival Evening Show cottage. Cottage from the products, the development of a culture, a culture characterized by cottage there are three: first, very cheap, very convenient, but the quality is not靠谱; Secondly, the four "special", in particular, to imitate, in particular, can be copied , in particular, can not be original, in particular, can not be innovative. Third, the ordinary people to participate. Some people say that culture cottage, and let the people get benefits, and some people say that culture is a shame cottage, easily lead to the proliferation of counterfeit and inferior goods, piracy, it should be opposed. Dear listeners, cottage culture, especially low price, quality is not particularly reliable, you are such a "cottage culture" any ideas?
Cottage products, so why red?
Pei Yu: We are the culture, the whole transition, system construction, ideological, cultural construction also flawed in many ways, this cottage to take advantage of the many manufacturers, mobile phone firms that take advantage of such drilling. Cottage products this path there is no hope is dark because it is the low value-added, product design, plagiarism, infringement of the road. We look at firms in the escalating mobile phone, in fact, the more upgrades the more there is no hope, is that our regulatory and legal environment in the continuous improvement of copying and reproduction of the road is narrowing.
Zhou Qiang: I do not agree with loopholes that phone firms can not be said to all the cottage, I am the master of my domain, each with its own territory, and cottage has its own territory, international brands have their own territories.
Pei Yu: I can not agree with the territory that we want to rule, regardless of the market economy or a modern human, the rules are fair and say, cottage products, you do not observe the rule of law, of not abiding by the rules, you have no place.
Zhou Qiang: I do not agree that the emergence of firms, that is unfair to break the rules, the old pattern of subversion. Rules are not formulated by the high consumption group, and people can not break the rules on it?
Pei Yu: In fact, ordinary people not to break the rules, but rules are most in need, because the people, the grassroots is the vulnerable groups, the rules for many of the people and safeguard the rights of the grassroots. Cottage products What is the most crucial? Cottage is a defective product is a commodity. Products and goods is not the same as here can not be altered the idea of after-sales service of goods, including products +. Cottage products is the lack of after-sales service, and this is consumer fraud.
Zhou: You have also altered the idea. Cottage cottage does not mean mobile phone culture, there are many firms, the firms of various cultural phenomena, the cottage is not a simple cell phone.
Moderator: In fact, we buy a cottage in the product, all know that these are false, the packet LV cottage only 50 money, all know is false. However, a person bought, just like myself to buy a LV bag. Although it is false, but what she is willing to, fraud does not exist.
Zhou: Yes, what is fraud, that I made a fake, but I tell you this is true. This is a fraud. The cottage is a fake product, consumers are aware.
Pei Yu: Simulation cottage is why there KFG, you should not be a KFC? The design of other people's trademark rights, intangible assets, all copy for their own use, it is very despised business practices.
Zhou: We are cottage, screening should be treated, and that violation of intellectual property rights and legal, of course, we can not encourage, but not all firms are pirated, is infringing, are against the interest of others.
Pei Yu: A friend said that his mobile phone firms are not bad for three years, this is a typical example, consumers pay what to buy, the first is to buy products, the second is to buy services. Products and services to不能区别open, market economy, this is a complete consumer behavior concepts, we can not just look at how the firms performance, but also how to service, bad phone firms, the Department did not repair the bad, there is no responsible. It is a defective product, I say "fraud", not to say that products firms lie to you the money, it is your money pit!
Zhou Qiang: cottage phone problems, but usually the big brand mobile phone is also a problem, there is a certain brand of mobile phones, after I bought, but also problems keep, like you said, I went to repair, but the service is good, but But the quality of customs is still very much bother.
Pei Yu: we are talking about cottage, can not assume that the quality of brand mobile phone is perfect. We pay attention to rules, each of us should not be a wolf, of course, is not sheep, we are what? Is a compliance, and compliance with social order and cultural fair, orderly and fair problem is fundamental. If a person is willing to be someone else I am deceived, willingly deceived the freedom of the individual, but in the end how many people will willingly deceived them? I花了钱Why was willing to hang it?
Moderator: We can summarize the characteristics of the product firms, first, cottage products "strong" - ability to imitate almost be confused as real ones; Second, cottage products "low" - about a low price, so that people can afford, useful; Third, cottage products "soon" - the rapid production of composite system can be fast in popularity among the common people; Fourth, cottage products to meet the psychological needs of people - although not high-income groups, but also can be used on Our high-end consumer goods.
Pei Yu: I think words should be changed, you said cottage "strong", I said it was "false" to imitate the stronger force, the greater was false; Second, you say it is "cheap", I say is "inferior", people do not buy low quality goods, but low-cost low-quality, defective products. Third, you say "fast", I said, faster transmission of infectious diseases, infectious diseases spread quickly, we can not just speed. Fourth, you meet the psychological needs it, I think, or to meet the needs of a vanity.
Zhou Qiang: I do not say so. I do not agree with your point. You say it is "false", imitation can not be classified as "false", a person in their lives, always learning, always have to imitate, you can not say that he is false. First there is a process of imitation. You can not say it is false.
Pei Yu: I do not agree with you that, when a child is to imitate, we say that he is learning, but always an adult to imitate others blindly, we will say that he silly. Imitation of Modern China, as early as when? In an era of Lin and Wei Yuan, a sentence is "Yi Shi Yi skills to the system" to more than one hundred years now, fast 200 years, Chinese people should "grow up", and it should be "mature" the. The most typical character cottage is Li, a Westernization Movement, is a cottage campaign to imitate this, to imitate that, as a result, the big powers is always one step ahead of us, not the most advanced technology so that we imitate, we are always slow to imitate the half a beat, the results of its failures, there is no way to imitate. Copying more than one hundred years, the sober! ! Where is our creativity, our ability to innovate, where?
Entertainment cottage there is no sense in the end?
Jay Chou辣妹子player version of the "Compendium of Materia Medica"
Pei Yu: the song itself a problem, we have been able to hear the song, Jay Chou acquiescence because the existence of this song, if I do not agree with Jay, the copyright holder does not agree, then we can not hear this a song.
Zhou: The question is why it is there acquiescence Jay Chou, he still has a certain reason.
Moderator: Is there any entertainment in the end cottage significance?
Zhou Qiang: cottage entertainment of course, you worthwhile, cottage contains a lot of firms not only products, we should explore the cultural perspective. Our culture has been encouraging and the flourishing of a hundred schools of thought. Only in this way, people will more and more rich and colorful life.
Pei Yu: let a hundred flowers blossom and a hundred schools of thought, there is no right or wrong, but we need it from another point of view, the Wong family, flowers, and we of these "home" and "flowers", but also come up with their own attitude, and show their own point of view. Entertainment cottage have meaning? I think there is no significance. Cottage culture is of no value to the core of the culture, cottage culture if we can say that, it can be said that Chu Pa-chieh is a handsome guy!
Zhou Qiang: If we say that Chu Pa-chieh is so handsome, nor is it can not.
Pei Yu: lame. Cottage culture is meaningless, this is normal when a person is sleeping, you can say he was thinking of it? Thinking of a person can not live, we can not say what is the meaning that people can not be in the "significance" in life.
Zhou Qiang: I would like to ask Pei, what is entertainment? We look at animation cottage, cottage performances, is happy.
Pei Yu: people in entertainment are also the aesthetic needs, the grassroots will also have the right to have a sense of aesthetics. We should respect people's aesthetic standards, ah!
恶搞cottage culture is not?
Pei Yu: people need to vent, the need to balance their mental, is a恶搞exist, there is reasonable, we recognize the existence of恶搞, but we can not be said to be noble恶搞.
Zhou Qiang: I do not think it is恶搞, so I do not see, it reveals a people's psychological feelings. It is the wisdom of its own, to come up with things to the cottage is a very thoughtful, creative, is elite. However, by a shell, the performance of their ideas. People read, very pleased to be able to ignore his ideas.
Pei Yu: cottage version of A Dream of Red Mansions, what ideology, are copying the idea of A Dream of Red Mansions, there is no innovation. We are talking about entertainment, although the entertainment there is a "music" word, but the purpose of pleasure rather than entertainment, entertainment is aimed at people to have comfort, entertainment rather than music, the music when the music, when the cry will cry. We see the tragedy, crying mess, is not pleased, but the entertainment is tragedy. Entertainment is to meet the aesthetic needs of people, it is not simply fun.
Star cottage, will it turn red?
Moderator: Now we come to talk about the views of star cottage, for example, a cottage version of Luciano Pavarotti will not fire up?
Zhou Qiang: A cottage version of Luciano Pavarotti, not only looks like, but to sing, and so will be able to fire up. For example, our version of Star cottage, cottage, what version of Jay Chou's ... ...
Pei Yu: Jay Chou a cottage, cottage version of the fear of red瓦罗蒂not sure, he was just imitating, learning to die and I, super-me win ... ...
Zhou Qiang: you do not learn how the ultra?
Pei Yu: This is not to learn, this is plagiarism, a simple copy.
Zhou Qiang: learning process, first of all, the process is a copy. For example, we listen to the teacher in the classroom lectures ... ...
Pei Yu: But we can not always learn from an artist, a singer can not always imitate ... ...
Zhou Qiang: live and learn the old ah
Pei Yu: learning, but also innovation, can not live and reproduce old ah!
What is the mentality cottage?
Moderator: two guests wiped sweat, the two excited越说越ah, in fact, worthy of our cottage culture of discussion, why cottage fire in this way. We may wish to explore the "cottage mentality", for example, our animation and innovative small.
Pei Yu: We have the animation, is a Journey to the West, that is,宝莲灯, we see the world's cartoon, Transformers, Star Wars, are original works. This shows that our culture too complex to rely on, or the path of our culture is too dependent. We are now is the lack of innovation, innovation and cultural innovation. Our culture is indispensable, not the lack of inheritance, lack of innovation. We are now most needed is a culture of innovation and innovative thinking. Why we oppose the cottage culture, it is the old-fashioned culture, is to imitate, has done nothing of the culture is the culture of the regressive nature. We learned a lot, we have our own things!
Zhou Qiang: If we are learning a lot of learning very well what to say倒也没The question is, now, we did not inherit the succession, and there is no innovation and better innovation. For example, in terms of our education, that child's ability to imitate, innovation is not strong. However, we can not do not have a strong ability to innovate, to deny his strong ability to imitate.
Pei Yu: do not have a strong ability to innovate on the overall quality is low. We say that the mentality of mountain fastness, it is a cultural attitude of inferiority, we do not have the innovation, did not dare to try, does not do well, we are afraid of being ridiculed, fear joke, stuck to the Chinese people this is our national character a weakness.
Zhou Qiang: inferiority can not be said that it should be said that everyone has the chance of the ... ...
Pei Yu: There are opportunities, why do not dare to try new ... ...
Zhou Qiang: He is trying to ah ... ...
Pei Yu: He did not try to innovation, but in the attempt to copy, ah, ah ... in the attempt to back ...
Zhou: Why do I say that imitation is the retrogression?
Moderator: Well Well, the last in the program, and I hope you all in one sentence, to talk about cottage life is not valuable, it is not valuable to the cultural life of ordinary people?
Pei Yu: He is of no value to life, the cultural life of value, that is, eight words: cottage out towards the world, with international vision and civilizations to observe our culture and life.
Zhou: It is a valuable life, every day we eat a big meal, the time will need a long time to taste dishes, close to the lives of ordinary people.
Pei Yu: close to the lives of ordinary people there is nothing wrong, but also the aesthetic of the ordinary people, ordinary people also need to really, good, and the United States culture.
Zhou: Why do firms not true, the United States?
Pei-yu: The cottage is a fake and inferior of.
Analysis of cottage culture (the two hot spots in 2009, one of China)
Unconsciously, it seems that our lives are all the things behind the "cottage" to "cottage" in newspapers, frequently in the news. Also open the folder, then the public, "cottage" has aroused much concern. Therefore, the two organizations in 2009 during the famous film and television actor, a member of the CPPCC National Committee, said she clearly Ni Ping firmly opposed to cottage culture block.
What is the cottage, however culture?
"Cottage" from the Cantonese word. Is a force initiated by the private sector IT industry phenomenon. Of their replica of the main performance, fast, and popular. The main manifestations of the initial workshop for the adoption of small, quick to imitate famous brands, involving mobile phones, digital products, video game players in different fields. This culture is a good play on the other hand, touch ball, often walking the edge of the industry policy, the subject of debate.
Cottage culture "history" from the start in 2003. Guangzhou, Shenzhen and other places unconventional, small workshop-style mobile phone manufacturer, in 2003 the brand began to rely on mobile phone technology, the appearance of a copy or more of the integrated function of brand, we create a "familiar" mobile phone firms. By 2007, the cottage has sold 150 million mobile phone units, occupying 30% of domestic market share. Cottage with hot commodities and cultural fields has also through the rapid development of Internet and comprehensive start to shop. For a time "cottage" was overwhelming, "Ray" were numerous, "cottage" from the economic behavior of rapidly transformed into a cultural phenomenon, star cottage, cottage songs, drama cottage, cottage "100 platform" cottage "of the Red Chamber Dream ", until the end of the year 2008 on the network to attract a wide range of eye" cottage Spring Festival Evening Show "," cottage "was caused by concerns of society as a whole, some people even use" such as the night suddenly spring to 10000 1000 cottage open "so" cottage "to comment on the statement of the rough cottage culture trend.
The "cottage culture", from all walks of life also have a wide range of opinion.
Ni Ping cottage On the issue of culture said: "The cottage in 2008 wind swept through the country, these cultural products and light weight content of the form, just copy the imitation of another routine cloning drama and entertainment programs, astonishing similarity, the same name published competing books . and the creative idea is the foundation of art, but the cottage on the creative and cultural products, the idea of not sparing even the language of the copy, plunder, is the original spirit and harm the economic interests of the double. "
Members徐沛东composers from the perspective of the protection of cultural environment to focus on cottage culture "common practice" of the flooding potential. He believed that excessive proliferation of cottage culture is not conducive to the protection of traditional culture and development, it is necessary regulations in the form of cottage culture and the low part of the phenomenon of piracy monitoring.
Some members of the other were of the view that society is already very open and free, on the cottage should be inclusive of this phenomenon of mind. Singer Guan Mucun members, cottage culture is to a large extent the masses of fun, and we should be tolerant attitude; calligrapher Wansheng Shen said that if the mainstream culture is a Spring Snow, then the cottage culture can said to be under the Kiribati people, the popular, the People First will certainly be some of the characteristics of the support of the people; artists杜滋age was also considered, as long as the non-infringement, non-profit, non-entertainment of this need not较真. National People's Congress, Anhui Academy of Social Sciences, Institute of Literature, Writers Association, vice chairman of Anhui Province Niansun money raised cottage complex culture, and some are恶搞, some are fun, some is pure imitation, it is not possible to generalize their it is good or bad, or promote the prohibition of. In some ways, the cottage has its own culture or positive, as some unique perspective to creative firms or scheduling of work, will be able to inspire people to a new point of view to understand the original works, so that people reading the original works have been further enhance or expand it to our literary studies should be a good thing. Some users are also hot on this topic: blocked at every turn to talk about legislation, I am afraid that not enough of a cultural ecology of tolerance.
"Cottage" of the pros and cons.
Lee: First of all, has brought benefits to ordinary people. Products to some extent, firms save the advertising costs, which greatly reduce its cost of goods, producing a natural on the benefits of cheap. Furthermore, the related industries in order to increase market share, had to find ways to reduce costs and to some extent, also brought benefits to consumers.
Second, to promote employment. Products have to be small and labor-labor, to some extent on the promotion of employment.
Third, promoting the development of related industries. The various advantages of cottage products they are not allowed to continue to improve technology, lower costs, increase market awareness and market share.
Fourth, cottage products for the public appetite for a certain amount of public entertainment.
Disadvantages: first, cottage culture is essentially copied from culture, the lack of substantial.
Second, the cottage culture to some extent hindered the real innovation. Innovative products to the beginning of the relatively high cost, and low-cost firms, to some extent hindered the development of innovation.
In short, everything is beneficial to have disadvantages. Cottage development and the end of culture, it is obvious to all and work together.
What is the cottage, however culture?
"Cottage" from the Cantonese word. Is a force initiated by the private sector IT industry phenomenon. Of their replica of the main performance, fast, and popular. The main manifestations of the initial workshop for the adoption of small, quick to imitate famous brands, involving mobile phones, digital products, video game players in different fields. This culture is a good play on the other hand, touch ball, often walking the edge of the industry policy, the subject of debate.
Cottage culture "history" from the start in 2003. Guangzhou, Shenzhen and other places unconventional, small workshop-style mobile phone manufacturer, in 2003 the brand began to rely on mobile phone technology, the appearance of a copy or more of the integrated function of brand, we create a "familiar" mobile phone firms. By 2007, the cottage has sold 150 million mobile phone units, occupying 30% of domestic market share. Cottage with hot commodities and cultural fields has also through the rapid development of Internet and comprehensive start to shop. For a time "cottage" was overwhelming, "Ray" were numerous, "cottage" from the economic behavior of rapidly transformed into a cultural phenomenon, star cottage, cottage songs, drama cottage, cottage "100 platform" cottage "of the Red Chamber Dream ", until the end of the year 2008 on the network to attract a wide range of eye" cottage Spring Festival Evening Show "," cottage "was caused by concerns of society as a whole, some people even use" such as the night suddenly spring to 10000 1000 cottage open "so" cottage "to comment on the statement of the rough cottage culture trend.
The "cottage culture", from all walks of life also have a wide range of opinion.
Ni Ping cottage On the issue of culture said: "The cottage in 2008 wind swept through the country, these cultural products and light weight content of the form, just copy the imitation of another routine cloning drama and entertainment programs, astonishing similarity, the same name published competing books . and the creative idea is the foundation of art, but the cottage on the creative and cultural products, the idea of not sparing even the language of the copy, plunder, is the original spirit and harm the economic interests of the double. "
Members徐沛东composers from the perspective of the protection of cultural environment to focus on cottage culture "common practice" of the flooding potential. He believed that excessive proliferation of cottage culture is not conducive to the protection of traditional culture and development, it is necessary regulations in the form of cottage culture and the low part of the phenomenon of piracy monitoring.
Some members of the other were of the view that society is already very open and free, on the cottage should be inclusive of this phenomenon of mind. Singer Guan Mucun members, cottage culture is to a large extent the masses of fun, and we should be tolerant attitude; calligrapher Wansheng Shen said that if the mainstream culture is a Spring Snow, then the cottage culture can said to be under the Kiribati people, the popular, the People First will certainly be some of the characteristics of the support of the people; artists杜滋age was also considered, as long as the non-infringement, non-profit, non-entertainment of this need not较真. National People's Congress, Anhui Academy of Social Sciences, Institute of Literature, Writers Association, vice chairman of Anhui Province Niansun money raised cottage complex culture, and some are恶搞, some are fun, some is pure imitation, it is not possible to generalize their it is good or bad, or promote the prohibition of. In some ways, the cottage has its own culture or positive, as some unique perspective to creative firms or scheduling of work, will be able to inspire people to a new point of view to understand the original works, so that people reading the original works have been further enhance or expand it to our literary studies should be a good thing. Some users are also hot on this topic: blocked at every turn to talk about legislation, I am afraid that not enough of a cultural ecology of tolerance.
"Cottage" of the pros and cons.
Lee: First of all, has brought benefits to ordinary people. Products to some extent, firms save the advertising costs, which greatly reduce its cost of goods, producing a natural on the benefits of cheap. Furthermore, the related industries in order to increase market share, had to find ways to reduce costs and to some extent, also brought benefits to consumers.
Second, to promote employment. Products have to be small and labor-labor, to some extent on the promotion of employment.
Third, promoting the development of related industries. The various advantages of cottage products they are not allowed to continue to improve technology, lower costs, increase market awareness and market share.
Fourth, cottage products for the public appetite for a certain amount of public entertainment.
Disadvantages: first, cottage culture is essentially copied from culture, the lack of substantial.
Second, the cottage culture to some extent hindered the real innovation. Innovative products to the beginning of the relatively high cost, and low-cost firms, to some extent hindered the development of innovation.
In short, everything is beneficial to have disadvantages. Cottage development and the end of culture, it is obvious to all and work together.
Shanzhai Dream G2
You laugh, but the Dream G2 actually sounds like a decent phone - especially for the price. It uses the Google Android UI, packs a 208MHZ ARM9 core processor, a 2.9-inch touch screen, built-in Opera web browser, 2mp camera and FM radio. It even claims to have Wi-Fi, which we thought was illegal for phones around here!
We have no idea how well it works, though we're actually tempted to take it out for a spin if it has half the features it says it has.
Shanzhai culture is culture of gangster culture of piracy
When a new word has become known as culture, its worth the same as the bull market immediately multiplied several-fold. China's cottage in 2008, the widely sought-after cottage. First cottage mobile stage, followed by computer firms, clothing firms,春晚cottage, cottage officials, cottage movies, cottage University ... ... the winds of all kinds of firms as the financial crisis, in the Chinese market刮得people uneasy. Recently, Ran Wang in the blog "cottage is a shame culture of the spread of things," said: "cottage culture is not so much the proliferation of innovative grass-roots itself and notorious, as that of China's serious lack of awareness of intellectual property rights of the bare with irony. "But now there are" cottage to help "against:" Ran Wang too hypocritical, I do not know who to speak to defend in the end.山寨how the spread of a culture? how to face it? "
Cottage culture with the suffix, the "cottage Gang" have been emboldened to speak, with confidence. But I would like to ask, why buy drugs cottage, cottage to eat eggs, cottage needle play it? "Cottage Gang" in hot pursuit of cottage culture is in its own benefit, a favorable wind to become the standard fashion, as a culture, to turn a blind eye to negative.
What kind of cottage culture is culture? In fact, piracy is a cultural, tort culture, gangster culture. Intellectual property rights of others to steal it, after assembly, together, for versions of OEM, as if the market is flooded with genuine and become the new darling of the consumers. And after the event has become known as culture, the style of piracy and infringement of the wind even more openly. Cottage culture is the expulsion of bad money good money, the freedom of the market economy as being the same brand and become a worthless.
You look at the electronic market in Shenzhen, cottage, like mobile phones sell like cabbage turnip. Why so cheap, because it does not need to pay 17% of the national value-added tax, sales tax, do not花大价钱R & D products, because it is the theft of intellectual property rights of others, the products of others assembled together a face-lift. According to CCTV reported that in 2007, mobile phone production firms at least 150 million, almost the total domestic market sales of mobile phones rather, on the domestic mobile phone brand to give a fatal blow. Now, in addition to Huawei, ZTE, TCL and other market-oriented foreign firms, the domestic brand mobile phone, almost all large enterprises are showing a loss.
Some people may say that Americans do not also engage in a cottage right New York Times? However, the cottage version of the New York Times to issue one free of charge, and the other is stated that the producers of counterfeit and apologize to the public. The United States "cottage Gang" firms engaged in the New York Times, in fact, a hoax is the way the citizens to express their views, just as the same as burning the American flag to exercise their civic right to freedom of expression, the irony, humor跃然纸上. However, the Chinese firms have no culture humor, irony, only to be profit-seeking.
In the "cottage help" of collective revelry is the order of the market chaos and bankruptcy, the state tax was legitimate traders robbery. Once the culture of cottage, the natural confusion of the public value judgments, good or bad, true and false, the line between美与丑becomes blurred. China has no tradition of intellectual property protection, you is me, the "use doctrine." Microsoft black screen in the world, but only the strongest reaction of the Chinese people. Conspiracy theory, theory of monopoly profits, tort theory, boring theory, "a planned cyber-crime" theory, There is a wide range of pirated Microsoft people righteously why? Is not cottage cultural, psychological cottage you in trouble? Microsoft black screen can not be in Hong Kong as news, this is because in Hong Kong, the use of pirated software is to be criminally liable. The proliferation of cottage culture, laziness and ignorance contributed to the detriment of the creativity and competitiveness. Why China has so far not a software giant? The main reason is not the monopoly of Microsoft (Microsoft monopoly only two kinds of Windows and Office products only), hindered the development of China's software industry, it is pirated. Because of rampant piracy, no one to do large-scale investment in research and development.
Fake is fake, piracy is piracy, not after you pass through the culture of dress, the fashionable, and will be able to openly and lawfully through the streets.
Cottage culture with the suffix, the "cottage Gang" have been emboldened to speak, with confidence. But I would like to ask, why buy drugs cottage, cottage to eat eggs, cottage needle play it? "Cottage Gang" in hot pursuit of cottage culture is in its own benefit, a favorable wind to become the standard fashion, as a culture, to turn a blind eye to negative.
What kind of cottage culture is culture? In fact, piracy is a cultural, tort culture, gangster culture. Intellectual property rights of others to steal it, after assembly, together, for versions of OEM, as if the market is flooded with genuine and become the new darling of the consumers. And after the event has become known as culture, the style of piracy and infringement of the wind even more openly. Cottage culture is the expulsion of bad money good money, the freedom of the market economy as being the same brand and become a worthless.
You look at the electronic market in Shenzhen, cottage, like mobile phones sell like cabbage turnip. Why so cheap, because it does not need to pay 17% of the national value-added tax, sales tax, do not花大价钱R & D products, because it is the theft of intellectual property rights of others, the products of others assembled together a face-lift. According to CCTV reported that in 2007, mobile phone production firms at least 150 million, almost the total domestic market sales of mobile phones rather, on the domestic mobile phone brand to give a fatal blow. Now, in addition to Huawei, ZTE, TCL and other market-oriented foreign firms, the domestic brand mobile phone, almost all large enterprises are showing a loss.
Some people may say that Americans do not also engage in a cottage right New York Times? However, the cottage version of the New York Times to issue one free of charge, and the other is stated that the producers of counterfeit and apologize to the public. The United States "cottage Gang" firms engaged in the New York Times, in fact, a hoax is the way the citizens to express their views, just as the same as burning the American flag to exercise their civic right to freedom of expression, the irony, humor跃然纸上. However, the Chinese firms have no culture humor, irony, only to be profit-seeking.
In the "cottage help" of collective revelry is the order of the market chaos and bankruptcy, the state tax was legitimate traders robbery. Once the culture of cottage, the natural confusion of the public value judgments, good or bad, true and false, the line between美与丑becomes blurred. China has no tradition of intellectual property protection, you is me, the "use doctrine." Microsoft black screen in the world, but only the strongest reaction of the Chinese people. Conspiracy theory, theory of monopoly profits, tort theory, boring theory, "a planned cyber-crime" theory, There is a wide range of pirated Microsoft people righteously why? Is not cottage cultural, psychological cottage you in trouble? Microsoft black screen can not be in Hong Kong as news, this is because in Hong Kong, the use of pirated software is to be criminally liable. The proliferation of cottage culture, laziness and ignorance contributed to the detriment of the creativity and competitiveness. Why China has so far not a software giant? The main reason is not the monopoly of Microsoft (Microsoft monopoly only two kinds of Windows and Office products only), hindered the development of China's software industry, it is pirated. Because of rampant piracy, no one to do large-scale investment in research and development.
Fake is fake, piracy is piracy, not after you pass through the culture of dress, the fashionable, and will be able to openly and lawfully through the streets.
How do cultural phenomenon Shanzai culture
Cottage is a recent phenomenon that we as a hot topic, how do they look at this phenomenon, people say, today.
In general, the majority of the negative views that the cottage is the phenomenon of plagiarism, copying, infringing, vulgar acts, should be opposed and dealt with.
Cottage culture is a sub-culture, called deputy culture is the performance of cultural diversity.
But there is no need for the counter-culture of performance, but rather supplementary form of the mainstream culture of this culture do not have to make a fuss.
However, as a culture have a cottage in principle, there must be a line, not to this vice, when cultural patterns and cultural patterns.
Cottage phenomenon as a common social phenomenon, the formation and development of its necessity, rationality and positive meaning.
On the one hand, cottage products for the general income is still in the low level of the masses in a broader consumer choice, to make up for the poor segment of the consumer - that is, can not afford high consumption, but also to meet the rising standard of living.
Especially those just out of school near the University, a month before 2000 to earn money a young man, I like chasing fashion, but also must be less, "cottage" as a product of their consumption of natural selection.
Therefore, the "cottage" version of the quality of products may be unsatisfactory, and some even suspect the existence of infringement, but prices are generally available in ordinary income groups within the scope of acceptable.
。 As some commentators put it, "cottage" is more representative of the "grass roots" of consumer demand.
On the other hand, it should be noted with the rising trend of firms like more is showing a non-normative, laissez-faire, on China's markets are not yet mature, the impact of shocks.
At present, China is building a well-off at a crucial stage of life, more consideration should be given to the construction of perfect and efficient market system.
This phenomenon also reflects a consumer market in China must pay attention to the issue, that is, the majority of low-and middle-class consumer demand with the corresponding need to find a market.
More than 30 years of reform and opening up, people's living standards have indeed improved significantly, but the place of consumer goods and the price rate of increase than the population seems to increase the speed of income.
Than a luxury shopping mall, everywhere is an international brand, high-end shopping mall, inside of shoes, clothes at every turn is the 1000, 2000, for a general working class, to spend half a month, one month's wages to buy clothes or buy pairs of shoes, some would be too extravagant.
In our society, the poor and the rich, the want to enjoy the brand-name products, the problem is that the poor do not have enough money, they wanted to enjoy the brand-name products at low cost.
It should be said that this is the natural rights of the poor is a monopoly of high-end products, the people of a breakthrough.
Private firms phenomenon of imitation brand-name products, it is adapted to the universality of this emerging social demands, which have a necessity and a wide range of social infrastructure.
Well, can say that this creative imitation is not it?
Cottage phenomenon acts as a mimic, still has a certain creative:
First, imitation is the starting point of innovation, especially in today's world;
Second, firms have the ability to mimic the product of the costs to an absolute minimum in order to adapt to the needs of low-end consumers, which is itself a remarkable ability.
Phenomenon associated with the cottage of our country's basic national conditions and the future and destiny of the Chinese nation, which has extraordinary internal relations, that is: there is a need in China may also be drawn from the cottage is the wisdom and experience, go low-cost road to modernization.
On this issue, the network is imported, Western invention, but to get China, we have to put it "China" and allow it to meet our national conditions, so that ordinary Chinese people can afford.
This model, that is, the modernization of China's low-cost model.
For example, companies are now all over the introduction of sewage treatment methods, the cost is too high, it can not meet our conditions, but must be low-cost way to explore.
About cottage phenomenon, will inevitably want to talk about intellectual property rights. Phenomenon of the cottage is the biggest criticism from this point.
Intellectual property is a double-edged sword, can play a role in the protection of scientific invention, but also obstruct the progress of science and technology can play a negative role, the key is what we have taken measures to WTO.
In China, should be taken to protect intellectual property rights in order to protect the interests of the inventor, to encourage more people to participate in science and invention; but in dealing with the issue of international intellectual property disputes, we need not be too较真.
Throughout the history of the world, lagging behind the advanced countries the state, in a sense, no not through imitation and copying of products in advanced countries to achieve catch-up, and copied from the Netherlands to the United Kingdom Spain Netherlands plagiarism, copied from the United Kingdom from the United States to Japan copied the United States, almost so come over the.
We must know that the United States and Europe to China-Japan Joint waved up "intellectual property" big stick, and its main purpose is not intellectual property rights per se, but the technology of China's strict blockade, obstruct China's technological progress, an attempt to pressure China in the international industrial division of labor the bottom, never to work for them.
Western technology to break the blockade, we have to vigorously implement independent innovation, on the one hand, the existence of the phenomenon of tolerance cottage.
Cottage phenomenon lies in innovation and upgrading.
The first stage is to imitate, and then imitate the basis of innovation, the formation of some of the original product does not have additional features, the progressive realization of product upgrades, or step by step with independent intellectual property rights.
Therefore, "cottage" of the popular products, the relevant departments can not see the phenomenon, but it should be giving top priority, pondering about the background of the reasons for its rise.
As co-ordinate all government departments, while the promotion of people have come up with to spend their money in bank deposits in order to expand domestic demand and promote economic development, the other side is not what people should be more concerned about the living conditions and the spending power of reality, so in order to implement the expansion of domestic demand , the Government cottage phenomenon, it may be appropriate to guide and support.
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